Lotte to invest Rs 400 cr in new Havmor ice-cream factory; Also plans to launch localised version of popular confectionery products

The move is part of Lotte's strategic initiative, One India, that aims to enhance Lotte’s brand presence and secure growth momentum in the Indian Confectionery and ice cream market. (Image: Brooke Lark via Unsplash)

Lotte Wellfood announced plans to merge its Indian subsidiary Lotte India and Havmor Ice Cream. It also plans to set up a new ice-cream production facility for Havmor with an investment of Rs 400 crore in Pune.

X files antitrust lawsuit against Global Alliance for Responsible Media

The cuts will target veteran civil servants after earlier rounds focused on probationary workers with fewer job protections.

Elon Musk’s X has accused the advertising group of illegally boycotting companies and using other indirect tactics to target disfavored platforms, content creators, and news organisations.

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Pamela Forbus joins Mondelēz International as SVP, Global Chief of Insights and Analytics

In her previous role, Forbus led as Executive Leadership Team member, SVP, and CMO of Pernod-Ricard USA.

Pamela Forbus’s longest stint was her 17-year career at PepsiCo, where she held numerous leadership roles, refining, and executing the new demand science approach to marketing and consumer insights across PepsiCo’s top 30 global markets.

629% surge in AI content verification: Consumers demand authenticity

81% of primary decision-makers during this period are women, highlighting the importance of female-centric marketing.(Representational image via Unsplash)

While 30% conversations happened around using AI as a festive planner, there is a 189% increase in negative memes around AI which suggests a corresponding rise in apprehension, as per the report.

TRAI urges telcos to take immediate action to curb pesky calls

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

The Telecom Regulatory Authority of India held a meeting with access service providers and telemarketers on unsolicited calls and sought proactive action from all the stakeholders.

Prasar Bharati on the lookout for Director General for Doordarshan and Akashvani

The MIB has strongly supported D2M, emphasizing that out of 280 million households in India, only 190 million have televisions, leaving many without access to TV.

The appointed candidates (in this case Director General for both Doordarshan and Akashvani) will receive a monthly salary ranging from Rs. 2,05,400 to Rs. 2,24,400, and the deputation period is three years.

Govt’s new rules for surrogate ads to be released within next quarter: Exclusive

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

The draft is undergoing an exhaustive consulting process with the key stakeholders and has introduced digital under its purview for the first time. It also urged a distinction between celebrities endorsing ‘brand extension’ and the celebrities associated with ‘restricted’ brands and introduce bans and penalties in case of violations.