With the Department of Consumer Affairs planning to soon release elaborate guidelines on surrogate advertising, experts discuss how the swift shift toward stringent regulations is likely to impact the advertising strategy for alcohol manufacturers as they run the risk of being penalised or facing a ban.
Month: August 2024
Prasar Bharati’s OTT platform: Pubcaster to onboard linear satellite TV channels, invites applications
The deadline for sending applications is August 12. Pubcaster mentions revenue-sharing agreement where 65% of net revenue generated from ads will go to the channel and 35% to Prasar Bharati.
Amazon veteran Amit Agarwal to oversee India ops after Manish Tiwary quits
US-based Amazon insider Amit Agarwal is part of Jeff Bezos’s famed S-Team.
Amazon India’s country manager Manish Tiwary quits
Manish Tiwary joined Amazon India in 2016 post a long stint with Unilever.
Zepto likely to move headquarters from Mumbai to Bengaluru; to save up to Rs 50 lakh in rent
The move will cost Zepto around Rs 4 crore. Also, the quick-commerce company will bear relocation expenses for employees willing to relocate.
67 percent prioritize reliable content in subscriptions: Report
Both Kannada and Tamil speakers are relatively more receptive to subscriptions, as per the report.
87 percent Indian entrepreneurs expect growth in next 3-5 years: Survey
68% of respondents report up to half of their annual revenue comes from online sales and 95% of those whose business is currently a supplemental income hope to make it their primary source of income, as per the survey.
RC Bhargava says Maruti will never forget needs of Indians who cannot afford expensive cars
“We have believed that the company will benefit most if, while enhancing its competitiveness, the economic and social needs of society are also met to the maximum extent possible,” said RC Bhargava, chairman, Maruti Suzuki India Limited.
Google loses antitrust case; US judge rules Google illegally held monopoly in search, text advertising
The ruling marks the first anti-monopoly decision against a tech company in decades. Google said the company would appeal the ruling.
LTIMindtree’s Shuchi Sarkar on navigating the tech industry as a female leader
Shuchi Sarkar, CMO, LTIMindtree discusses her role as CMO, the evolving tech landscape, and LTIMindtree’s focus on ABM, AI, and data-driven marketing.