Month: August 2024

Ad spends likely down by 30% for alco-bev brands as govt cracks whip on surrogate ads

Apart from the reduction of advertising spends, the strategy will transition towards BTL activities. Meanwhile, celebrities will need to exercise considerable caution when endorsing alco-bev brand extensions under the proposed new guidelines. (Image: Paul Einerhand via Unsplash)

With the Department of Consumer Affairs planning to soon release elaborate guidelines on surrogate advertising, experts discuss how the swift shift toward stringent regulations is likely to impact the advertising strategy for alcohol manufacturers as they run the risk of being penalised or facing a ban.

87 percent Indian entrepreneurs expect growth in next 3-5 years: Survey

Mentorship has been a crucial component of the entrepreneurial journey, with 76% of business owners seeking guidance. (Image source: Moneycontrol)

68% of respondents report up to half of their annual revenue comes from online sales and 95% of those whose business is currently a supplemental income hope to make it their primary source of income, as per the survey.

RC Bhargava says Maruti will never forget needs of Indians who cannot afford expensive cars

"We have believed that the company will benefit most if, while enhancing its competitiveness, the economic and social needs of society are also met to the maximum extent possible," Bhargava said in the auto major's annual report.

“We have believed that the company will benefit most if, while enhancing its competitiveness, the economic and social needs of society are also met to the maximum extent possible,” said RC Bhargava, chairman, Maruti Suzuki India Limited.