August 2024 – Page 38

AI now a core component in advertising strategies, says Publicis Groupe’s Anupriya Acharya

According to Anupriya Acharya, South Asia CEO of Publicis Groupe, the work done in AI within the advertising sector has already produced some truly exciting results.

“The potential of AI is humongous,” says Acharya, emphasising that the key to harnessing this potential lies in structuring efforts around the right set of data to develop relevant solutions for real business challenges.

Marico expects digital-first portfolio to close FY25 at Rs 600 crore; Q1 FY25 ad spends at Rs 240 crore

Marico's standalone revenue from operations stood at Rs 1,860 crore in Q2 FY24

The FMCG major closed Q1FY25 at Rs 2,643 crore in revenue and volume growth of 4% in the domestic business. Saugata Gupta, MD & CEO, expects to sustain the improving trajectory based on increasing penetration and growth revived in traditional trade.

Creatives cross with clients for scraping their ideas

The commoditisation of creative work and viewing ad agencies only from the 'transactional' point of view has drastically reduced the average length of a client-agency relationship. (Image: ckturistando via Unsplash)

Brands need to think of the agency / creative partner as collaborators rather than service providers or vendors that are meant to be squeezed.

OMG India CEO Kartik Sharma: Brands need to embrace personalised media strategies

Sharma highlights that the focus should not merely be on reaching the maximum audience at the lowest cost but on effectiveness and impact.

The shift towards experimentation and bespoke solutions, especially in emerging areas like CTV, reflects a broader trend towards personalisation and effectiveness in media planning.

Neeraj Vyas to leave Sony Pictures Networks India

Neeraj Vyas has been instrumental in shaping several key businesses at SPNI, including the flagship General Entertainment Channels (GECs), Sony Entertainment Television, Sony SAB, Sony PAL, and the Hindi movies cluster.

Vyas, Business Head—Sony Entertainment Television, Sony SAB, PAL, and Sony MAX Movie Cluster, will be leaving the company effective August 31, 2024.

Swiggy Instamart appoints Sairam Krishnamurthy as chief operating officer

Previously, he served as the Chief Operating Officer of the supermarket business at More Retail, where he also held the position of Chief Merchandising Officer before that.

In this new role, Sairam will oversee Swiggy Instamart’s operating units, which include dark store operations, infrastructure operations, city growth and expansion.

ADIF challenges Google’s dominance in online advertising; files complaint with CCI

This is one of three significant fines levied on the company in the past decade. (Representative Image: via Unsplash)

The complaint by the Alliance of Digital India Foundation highlights how Google imposes unfair conditions on advertisers in the realm of online search advertising, through its ad policies. Also addresses Google’s practices regarding YouTube ad inventory.

Former Adani and Paytm VP, Sanjeev Misra, joins Rukam Capital as Advisor

With over three decades of corporate experience, Misra was a key member of the leadership team at the Adani Group, serving as VP of Group Business & Renewables.

Sanjeev Misra held the position of Sr. VP and Director at Paytm, where he led B2B commerce and global exports and imports.