Month: July 2024

MIB continues its efforts to streamline ‘self-declaration certificate’ mechanism

Stakeholders say that the MIB is demonstrating its commitment to enhancing the ease of doing business in the advertising sector. (Image source: Alan de la Cruz via Unsplash)

In its affidavit to the Supreme Court on July 9th, the Ministry of Information and Broadcasting requested the court to permit only one portal to upload ‘self-declaration certificates’ for ads. Before that, on July 4th it restricted the mechanism to only food and health sectors, annually.

Indian gaming industry awaits tax exemptions, SEZ in upcoming budget

Union Finance Minister Nirmala Sitharaman will be presenting the Budget on July 23, Tuesday

Recently, a consortium of 70 Indian gaming companies wrote to the PMO and I&B Ministry suggesting a reduction of GST on video games to a 12 percent bracket to promote sustainability and better cash flow for game companies, as well as exemptions on import/customs duties, IGST, and any cess for proprietary hardware development kits used for testing and developing video games.

True power of Cannes lies in connections and shared experiences: Mowin Dias of DDB Mudra Group

"Within no time, the week got over, leaving us with overflowing suitcases of inspiration to have fun with our brands and enough pictures to fuel our creativity for months to come," says Mowin Dias, Brand Strategist, DDB Mudra Group.

Dias, Brand Strategist with DDB Mudra Group, in his very first year of advertising career is one of the 30 young marketers selected from across the world for the Cannes Lions Brands Marketers Academy of 2024. He talks about the shared experiences and the spark that ignites when creativity from around the world gets together.

Licious’ vice president – marketing Santosh Hegde moves on

In an exclusive interaction with Storyboard18 in 2023, Santosh Hegde also spoke about the industry size of the meat category, where he stated, "The meat market is expected to become $80-85 Bn by 2024 and is up for disruption by branded players, according to Red Seer. Licious dominates a huge chunk of this enormous pie. While the broader meat market has largely been unorganized, online is growing fast as players like us have successfully targeted consumer pain points associated with purchasing meat from local shops. We have effectively communicated superior quality and hygiene practices, which has boosted consumer confidence."

Santosh Hegde began his career at Deloitte Consulting India, and went on to work across Marico and Hotstar.

Cheating scandal hits Philips OneBlade BGMI Cup, Nodwin bans three teams

Recently, Nodwin Gaming disqualified and banned three teams from the Philips OneBlade Battleground Mobile India Cup 2024 for cheating by using unauthorized and unethical methods during the official esports tournament.

CS Esports, Falcon Esports, and RK Esports were banned for using third-party software in their initial five matches. Interestingly, they were among the top four teams in the overall standings after Day 1.

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Zomato trolls ‘poli-greetings’ for its Birthday ad; Food delivery major gets the people’s vote

The pursuit of virality and moment-driven marketing has resulted in great successes but also many flops. This one, it seems, gets the people's vote.

The latest print ad takes inspiration from birthday/celebratory announcements on hoardings that we see around Indian cities usually put out by political parties, politically-inclined individuals or other government-related officials.

Jindal Stainless appoints Mohit Taneja as head of marketing

As the assistant brand manager of Adidas India, Mohit Taneja created and deploy integrated marketing strategies at brand, segment and company level. He looked into media planning and buying, social / digital marketing. He looked into planning and execution for new product launches. (Image source: Master's Union via X)

Previously, Mohit Taneja led Vedanta as group head – brand, digital and ESG communication.