July 2024 – Page 30 – storyboard18

MIB issues advisory on provisioning of satellite capacity on non- Indian satellites

All Access Providers have been directed to comply with these directives and submit regular updates on the actions taken on the 1st and 16th of every month.

Beyond March 31, 2025, only satellites authorised by IN-SPACe can provide space-based communication and broadcast services in India, and any new or additional capacity must comply with the authorisation requirements.

Philip Eapen: MRF’s senior advisor and man behind ‘Muscleman’ campaign passes away at 86

Eapen worked with MRF for almost 70 years.

Prior to be being appointed as senior advisor in 2007, Eapen served as the executive director of marketing. He also served as director for MRF International Ltd and MRF Corp Ltd.

Labour ministry resolves dispute between terminated employee and Paytm

Paytm appeared before the regional labour commissioner and agreed that it would not recover the joining bonus from the employee

PC recovery continues as market grows 3 percent in the Q2: IDC Report

All eyes are on Apple to drive that message later this year with anticipated product launches, but it shouldn't be overlooked that Qualcomm, Intel, and AMD are all likely to make noise around both consumer and commercial AI PCs. (Representative image by Florin Olivo via Unsplash)

In recent months, most of the industry players have laid out their initial strategies for AI PCs focusing primarily on the component side and the potential of the commercial market.

Level playing field for Big Tech and news publishers soon, govt mulls separate rule

The new and separate law is said to be drawing inspiration from Australia’s New Media and Digital Platforms Mandatory Bargaining Code. (Image via Unsplash: Mitchell Luo)

In addition to the Digital Competition Bill, the Ministry of Information and Broadcasting is considering a separate law, taking cues from other countries.

KFC joins government-backed ONDC: Report

As of now, KFC has begun a pilot programme in Gurugram on ONDC. The nationwide roll out is expected soon.

KFC has reportedly roped in Magicpin to help with tech integration, logistics, and catalog assortments for joining ONDC.

Navigating the complexities of modern advertising

Ads placed next to misleading or false information not only risk damaging a brand’s reputation but can also erode consumer trust, writes Laura Quigley, senior vice president, APAC, Integral Ad Science. As the media landscape becomes increasingly polarised and the spread of misinformation accelerates, brands must navigate this terrain with caution.

Brand Breakthroughs: Infosys global CMO Sumit Virmani on ‘The Anatomy of Brand Trust’

Running a business is complex, mistakes are not uncommon, and customers are sometimes disappointed. Especially in these times when brands need to position themselves as culturally relevant and insert themselves into cultural conversations, the risk of getting it wrong is ever imminent, writes Sumit Virmani, global chief marketing officer, Infosys. (Representative Image: Bernard Hermant via Unsplash)

The insight is telling – if we can evolve our customers from wondering if the brand will make good on its promise to simply take it for granted, purchases will start to become a habit – a matter of brand trust – rather than a go/no-go decision every time, writes Sumit Virmani, global chief marketing officer, Infosys, in an exclusive column for Storyboard18.

TRAI directive on pay channels has broadcasters mulling legal action

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

According to the TRAI directive, pay channels available on DD Free Dish should be free to other distributors. As per reports, the broadcasters are planning to challenge the directive.