Month: July 2024

Amid UEFA Euros, cable operators take Sony channels off air in Kolkata

TRAI had issued the consultation paper on August 9 seeking responses from stakeholders until September 6 and counter comments until September 20.

Apart from five major sports channels, the broadcaster has over 30 entertainment and kids channels in multiple languages that went off the air on GTPL-KCBPL, DEN, Hathaway, and Metrocast.

MIB to convene meeting on July 19 to discuss TRAI’s recommendations on NBP | Indian gaming industry awaits tax exemptions, SEZ in upcoming budget

In its continuous efforts to centralise the mechanism, the Ministry requested the Supreme Court on July 9 to permit only a single portal for uploading a 'self-declaration certificate' for ads in all formats. In its affidavit, it highlighted how doing so can reducing the burden and simplify the bureaucratic process for advertisers and agencies involved.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

76% Indian consumers concerned about privacy, data sharing on social media: PwC report

While 77% discover new brands via social media and 81% use it to seek reviews before purchasing, concerns persist; 76% worry about privacy and data sharing, underscoring the need for stringent privacy measures. (Representative image via Unsplash)

According to the PwC’s Voice of the Consumer Survey 2024, social media is the least trusted channel. The report also notes that 82% of Indian consumers consider the protection of personal data as the most crucial factor in building trust.

Canva unveils inaugural campaign ‘Dil Se, Design Tak’ in India

oday over 120 Indian creators are now participating in the Canva Creator Program, and India’s Canva for Freelancers community has 240,000 members—a testament to the growing demand for visual communication among knowledge workers and freelancers in the country.(Image sourced from Canva's website)

India, home to a vibrant creator community, has quickly emerged as Canva’s fifth largest market.