Month: June 2024

Gupshup introduces Conversational Buyer App on ONDC

Gupshup will also offer this product capability to its enterprise customers that want to integrate conversational commerce into their chatbots.

It enables buyers to use a Whatsapp-based conversational UI to discover, browse, and buy products from sellers across the ONDC network, without needing to download any other mobile app.

Microsoft charged with EU antitrust violations

The action taken by the EU was based on a complaint in 2020 by Teams’ rival platform Slack, owned by Salesforce. (image sourced via Forbes)

Microsoft has been charged by EU regulators with antitrust violations for bundling its Teams chat app with Office 365 and Microsoft 365 subscriptions.

IPG in talks to sell digital marketing agency R/GA to TCS: Report

R/GA has experienced executive turnover and client losses, and its revenue last year shrunk by roughly 20% to around $200 million. The conversations with TCS are likely to help IPG streamline its business.

IPG, considered the world’s fourth-largest advertising, is considering selling its digital marketing agency R/GA, valued at around $300 million, to Tata Consultancy Services.

OTT and TV audiences: One measurement system, one currency or multiple currencies?

More than 1,500 original content titles were released across all OTT video platforms in the country between 2016 and 2023.

In its recent recommendations on NBP, TRAI batted for multiple rating agencies for audience measurement across platforms including disclosure of viewership data by OTT. Advertisers and stakeholders, however, say ‘it is economically not feasible’ and recommend enhancing the existing mechanism.

Agencies launch AI tools to help advertisers navigate ‘self-declaration certificate’ mechanism

CEOs in the technology sector expect significantly more disruption compared to their counterparts in the telecom and media sectors. (Photo: Unsplash)

In response to advertisers raising concerns about uploading multiple SDCs on daily basis, industry has come up with AI-based offerings to help advertisers navigate this transition. Not only these tools reduce the time spent on uploading SDC, but also drive efficiency, and ensure regulatory checks.

The science of connection: How emotional intelligence boosts brand performance

Most enterprises retain focus on the price, features and other transactional aspects of products, overlooking the fact that 95% of consumers base buying decisions on emotions, not logic, writes Anirban Banerjee, Senior Vice President & SBU Head (batteries and flashlights), Eveready Industries India Ltd.

EQ is not merely about striking an emotional chord with customers or resolving pain points. Rather, it entails going much deeper to earn the trust and confidence of users at a subliminal level, writes Anirban Banerjee, Senior Vice President & SBU Head (batteries and flashlights), Eveready Industries India Ltd.

The art of the matter: How MP Tourism and Ogilvy told and retold a success story

MP Tourism's television ads grew 4.7 times at 475% of indexed growth, on average, in 2023.

It’s one of the longest partnerships in the segment, and one that has proved beneficial to both. But the Madhya Pradesh Tourism Board has empanelled four to six agencies, and 64 media owners under different categories for its advertising and communications.

LinkedIn’s Top Voice – Badge of honour or mere hook?

Not all voices on the professional networking platform hold equal weight – some offer valuable industry insights, while others may use the platform to promote personal beliefs disguised as professional pronouncements. (Representative image via Unsplash)

Beyond the meticulously crafted profiles that populate LinkedIn feeds lies a simmering debate. The question at the heart of it all: is the Top Voice badge a true mark of distinction or simply a consolation prize in the ever-growing game of online influence?