Month: June 2024

US advertisers body ANA introduced a new cross-media measurement initiative

Aquila’s leadership includes a founder’s coalition of ANA member advertiser companies, and platforms including Google, Meta, Amazon, and TikTok. (Representative image by George Kedenburg III via Unsplash)

A new entity, Aquila, has been established by the ANA to govern, operationalize, and execute a CMM system in the U.S., which will support a broad range of use cases for planning, optimizing, post campaign reporting and outcome measurement.

Gatorade Turf Finder to Lays Farm Equal: Watch PepsiCo India’s award-winning campaigns

Gatorade earned 1 gold and 1 bronze award for its Turf Finder Initiative, recognised in the Creative Data category and Entertainment for Sports under live experience subcategory. Launched earlier this year, the Turf Finder Initiative is designed to ignite a passion for sports among residents of India's bustling metropolitan areas.

PepsiCo India secured 4 metals at Cannes Lions 2024, with Gatorade bagging 1 gold and 1 bronze award for its Turf Finder Initiative.

BREAKING: MIB prohibits private channels from subleasing uplinking/downlinking permissions

A research report titled The Effectiveness of Tobacco Disclaimers on OTT Content Services by Koan Advisory Group, published in May 2023, found that OTT content does not significantly influence smoking habits in India.

At the beginning of this month, the Ministry of Information and Broadcasting issued an advisory to all private Satellite TV channel broadcasters and operators to refrain from unfair practice of multiple uplinking of the permitted channels on multiple frequencies without the approval of the Ministry. However, some channels were seen floundering the norms.

Lenovo elevates Kunwarbir Singh to senior global marketing manager

In his previous role, Kunwarbir Singh was responsible for growing the PC Gaming segment and burgeoning Ecomm play as a channel in value delivery, while building inroads for creation of the tablets and smart devices category in the consumer tech space for the sub continent market.

Prior to this, Kunwarbir Singh was Lenovo India’s marketing manager.

Indian consumers prioritise value-conscious purchases: Deloitte report

Businesses can aim for an incremental 8 to 20 percent growth in like-to-like sales by sweating their investments in customer, product, channel and experience. (Representative Image: Erik Mclean via Unsplash)

While categories like recreation, entertainment, leisure, and travel witnessed a surge in spending, traditional retail segments such as fashion and lifestyle observed a flat volume growth.

Britannia halts operations of its Taratala factory in Kolkata

Addressing rural consumption and growth, Berry emphasized on the expansion in distribution footprint and product offerings to align with regional preferences, to benefit consumption.

The Taratala factory had been operational for over seven decades and was one of Britannia’s oldest biscuit manufacturing units, established in 1947.

72% believe AI will understand them better than many people: Cheil India

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

As per the report released by Cheil India, 11 percent make use of AI to conquer loneliness. Eight percent seek AI’s help in social situations, particularly introverts or youth with social anxiety.