June 2024 – Page 9 – storyboard18

All about Gaurav Banerjee – former journalist, ex-Disney exec who is now CEO of SPNI

Gaurav Banerjee's role will become effective on or before August 26, subject to regulatory approvals.

Gaurav Banerjee holds a master’s degree in filmmaking and TV production from Jamia Millia Islamia University and an undergraduate in History from St Stephens.

EXCLUSIVE: Initiative wins Ather Energy’s integrated media mandate

Ather's reported advertisement expenses went rapidly northward to Rs 203.8 Cr in FY23 from Rs 45.5 crore in the preceding financial year.

Initiative has won the integrated media business of the Hero MotoCorp and Tiger Global-backed Ather Energy.

Dentsu Creative Webchutney wins digital mandate of Godrej Professional

This partnership aims to establish Godrej Professional as the preferred choice of brand in salons, driving growth and enhancing consumer loyalty, stated the company.

As per the mandate, Dentsu Creative Webchutney will lead the digital marketing strategy and execute innovative campaigns for Godrej Professional.

Global digital agency DEPT strengthens leadership team; appoints Monica Ledwani and Rishi Bhargava

In her new role, Monica Ledwani will be based out of Mumbai and spearhead all aspects of digital transformation for DEPT clients, which includes overseeing the delivery of projects related to the Adobe platform and marketing services. A key mandate for Bhargava at DEPT will be to expand and strengthen its Adobe practice while building newer competencies and innovating its existing practices and solution areas.

Monica Ledwani has experience of working across diverse categories including IT, BFSI, EdTech and manufacturing. Her previous stints include Edelweiss and CEAT Tyres. In his previous roles at IBM and Adobe, Rishi Bhargava was instrumental in the adoption and implementation of customised digital experience solutions.

Government begins auction of Rs 96,000 cr telecom 5G spectrum on June 25

All Access Providers have been directed to comply with these directives and submit regular updates on the actions taken on the 1st and 16th of every month.

The auction will see participation from three bidders: Bharti Airtel, Vodafone Idea and Reliance Jio Infocomm. Spectrum will be assigned for a period of twenty (20) years.

Andhra Pradesh news channels to be restored; Delhi High Court issues order

The legal dispute highlights ongoing tensions between the socially conscious ice cream brand and the consumer goods giant.

The Delhi High Court on June 24, ordered 15 multi-system operators to restore the transmissions of news channels – 10TV, Saakshi TV, NTV and TV9 Telugu. These news channels had been taken off air on June 6 in Andhra Pradesh.

TRAI invites feedback on norm for transferring ownership of machine-to-machine SIMs

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

The provision to transfer SIM ownership is available for consumers but there are no such norms in the case of machine-to-machine. TRAI has identified 20 critical M2M services, including those for connected & autonomous vehicles, remote surgery, and smart grid operations.

11 insights from adventurer Ajeet Bajaj to inspire marketers in the Age of AI

His anecdote of encountering frozen climbers served as a poignant reminder of the risks involved and the value of resilience and preparedness in any journey. (Image courtesy: MMA Global India)

Bajaj had shared insights from his journeys that spanned the harshest terrains and highest peaks, gleaning lessons for marketers that aim to ‘Inspire’.

Unlocking growth: The power of localized sports sponsorships in India

Shubhangi Gupta, CMO and co-founder of SportVot

There is no better way to spread a narrative than through a sporting event., writes to Shubhangi Gupta, CMO and co-founder of SportVot.

The CRED Point: Relying on advertising virality without product virality?

Cred ads were like that crazy uncle at a party - hilarious at first, but after a few too many IPLs, it's getting old. Additionally, its MAUs growth has plateaued, as per reports.

Cred has built its advertising campaigns around the element of surprise and ‘crazy’, ‘over-the-top’ ads that leave everyone talking. However, experts say when this comedy becomes the norm, it loses impact. Especially when the products don’t walk the talk.