Month: June 2024

Game over for profits? Industry unplugs concerns over GST

In addition to the basic rate of 30 percent, a health and education cess at the rate of 4 percent of the amount of tax is levied. Thus the effective tax rate on lottery winnings comes up to 31.2 percent. (Image sourced via Unsplash)

With the GST casting a shadow, the online gaming industry faces a tough choice: adapt and evolve their business models, or face a potential game over.

ZEE-Sony failed merger: NCLT allows ZEE to withdraw merger implementation application

On April 16, ZEEL had said that it has decided to withdraw the merger implementation application filed before the NCLT, Mumbai bench against Sony.

ZEEL had initially filed the implementation application following the termination of the merger agreement by Culver Max and Bangla Entertainment on January 22, citing an alleged breach of the merger cooperation agreement (MCA).

Moneycontrol leads with 41.82 mn unique visitors in May, beats Economic Times

Moneycontrol is also leading the race in breaking significant business stories, becoming the top choice of industry leaders from corporate India, the startup world and markets.

Moneycontrol also retained its lead in Page Views in May, at 367 million, significantly ahead of its nearest competitor, Economictimes.com, which recorded 234 million page views in the month.

Indians using a condom during their first sexual experience has risen 37 percent since 2006: Durex survey

Durex’s Global Sex Survey has also revealed that society is becoming more open to sexual diversity, with the number of respondents stating that it is acceptable to have a same-sex partner increasing by 34 percent globally since 2006. (Representative image via Unsplash)

The latest data has unveiled that levels of sexual satisfaction have increased across the world, as 57 percent of respondents stated they are emotionally satisfied and 56 percent said they were physically satisfied with their sex lives.

IdeateLab reboots to become “The Outcome People”

IdeateLab starts at the Business Objective level, not just Marketing or Communication objective. And identifies the role it can play to make a visible and sustained difference to the clients’ business through its CEO (Creative & Consult, Engage & Execute, Optimise & Operate) framework.

To reflect the new thinking and focus, the company has refreshed its identity and digital assets. IdeateLabs becomes IdeateLab, and dawns a new logo.

Arjoon Bose joins Bel Group as global chief marketing and digital officer in charge of growth

Arjoon Bose's mission will be to further elevate Bel’s global brand equities across its portfolio such as Babybel, La Vache qui rit (The Laughing Cow), Kiri, Boursin, GoGo squeeZ, and Nurishh alongside orchestrating the Marketing Centre of Excellence as part of Bel’s long-term strategy of becoming a leader in healthy snacking.(Image source: European Sponsorship Association)

Arjoon Bose will be responsible for developing and deploying global marketing and digital strategies across its full portfolio, to strengthen Bel’s approach with a mandate to drive growth through meaningful brand building with consumer centricity at its beating heart.

Justdial reveals 50 percent surge in fitness service providers listed on its platform post-pandemic

The data reveals a clear shift in gym offerings, with a move away from generic memberships and towards specialised fitness centres. (Image source: Moneycontrol)

Non-metro cities, including Jaipur, Lucknow, Howrah, and Hooghly, witnessed an average growth of 78%, signifying a growing focus on fitness options in these previously underserved markets.

The Hollywood Reporter India appoints Anupama Chopra as Editor

Anupama Chopra has covered cinema since 1993, is a well-known film critic, National Award-winning book author, Chairperson of the Film Critics' Guild, and Director of the MAMI Mumbai Film Festival.

Anupama Chopra has written for numerous international publications, including The New York Times, Variety, and Sight and Sound. She has authored books like King of Bollywood: Shah Rukh Khan and the Seductive World of Indian Cinema.

Godrej Capital partners with Platinum Outdoor for multicity OOH campaign

Over a span of 20 days, Platinum Outdoor strategically placed over 170 high-impact units across key locations including high-traffic arterial roads, junctions, market areas, and industrial belts.

With a strategic media mix spanning 28 cities, the campaign aims to amplify awareness and consideration among potential customers that aligns with the Godrej Capital’s vision to target hub and spoke markets.