June 2024 – Page 11 – storyboard18

Razorpay launches MoneySaver Export Account for Indian freelancers

The Labs will include assets built with accelerators and frameworks modeled for the ServiceNow platform.

To address the growing concerns of Indian freelancers around payments, Razorpay enables them to now open a MoneySaver Export Account in any country of their choice, completely free of hidden charges.

OpraahFx forays into meme marketing; launches ‘OhsoFunny’

OpraahFx already has three verticals: OP Gaming, OP Glam, and OPTech, and now with ‘OhsoFunny’ it aims to further strengthen the brand value.

Over 40 top mainstream meme creators will work exclusively under OpraahFx banner, to deliver on-demand content tailored to brand requirements.

Kondurkar Studios issues statement on Jindal Steel campaign controversy; Calls W+K’s claims “absurd” and “baseless”

The injunction, passed by Justice Mini Pushkarna, was granted ex parte and aims to prevent Alpino from spreading allegedly negative portrayals of oats on social media or other platforms.

The issue arose when Jindal Power and Steel launched the campaign in question with another agency – Kondurkar Studios. W+K argued that the campaign was based on an idea very similar to the one W+K had originally presented to JSP.

Sony Sports Network bags India’s first post-World Cup series – with India Tour of Zimbabwe

The addition of India Tour of Zimbabwe adds to Sony Sports Network’s rich roster of cricket properties which boasts of multiple cricket boards including New Zealand Cricket, England Cricket Board and Sri Lanka Cricket, stated the company.

Sony Sports Network will bring all the LIVE action from the series in four languages – English, Hindi, Tamil and Telugu. The five-match T20I series will be broadcast on Sony Sports Ten 3 (Hindi) SD & HD, Sony Sports Ten 4 (Tamil / Telugu) & Sony Sports Ten 5 SD & HD.

Indian advertising industry to hit Rs 1.2 trillion in 2024; digital share to reach 50%: IPG Mediabrands

Digital media is poised for +15.9% growth, the surge is propelled by the Government of India’s thrust on digital infrastructure, making internet accessible and affordable, says Magna report.

The advertising revenue to grow +11.8% this year. CPG, Auto, Retail, Government and Political advertising, and Finance are expected to be the most dominant sectors contributing to India’s adex growth in 2024,

HDFC ERGO General Insurance elevates Anuj Tyagi to MD & CEO

Anuj Tyagi has been with the Company since 2008 and has held various positions during his tenure and was elevated to Joint Managing Director in April 2023.

Anuj Tyagi’s role will be effective starting July 1, 2024.

Sony Pictures Networks India announces CEO transition; Gaurav Banerjee to take over from NP Singh

Banerjee holds a master's degree in filmmaking and T.V. production from Jamia Milia Islamia University and an undergraduate in history from St. Stephens, Delhi.

Gaurav Banerjee will be the new Managing Director and Chief Executive Officer (CEO), effective on or before August 26, 2024, pending regulatory approvals.

X CEO Linda Yaccarino fired head of business ops and communications Joe Benarroch: Report

Benarroch previously worked at Comcast Corp’s NBCUniversal, where he lead communication strategy for the company’s advertising and partnerships division. He reported to Yaccarino, who used to be chief of advertising there. (Image sourced via X)

Benarroch was a close advisor Yaccarino.

Paytm partners with Skyscanner, Google Flights, Wego, for global travel partnerships, solutions

In Q4’24, Paytm maintained its upward trajectory in market share among OTAs, with flight bookings showing a notable year-on-year increase of ~19 percent, surpassing the industry’s growth rate of around ~3 percent.

IRDAI prohibits insurance firms from advertising ULIPs as ‘investment product’

IRDAI said that insurance companies will have to specifically mention that market-linked insurance plans are different from traditional endowment policies. (Photo: Unsplash)

IRDAI said that Unit-linked or index-linked insurance products shall not be advertised as ‘investment products’