Month: June 2024

Selective sections from Telecom Act 2023 to come in effect from June 26

Written comments on the issues raised in the Consultation Paper are invited from stakeholders by August 1 and counter-comments by August 8, respectively. (Image: Unsplash)

Section 20 of the ‘Telecommunications Act 2023’ states that the Central government can take control of any telecommunications services or networks in times of emergency after the implementation of the Act.

MIB calls stakeholders meeting on ‘self-declaration certificate’; more than 26K SDC uploaded

A research report titled The Effectiveness of Tobacco Disclaimers on OTT Content Services by Koan Advisory Group, published in May 2023, found that OTT content does not significantly influence smoking habits in India.

Amid advertisers in large numbers continuing to comply with the mechanism while juggling between the concerns raised, the Ministry of Information and Broadcasting has called for a meeting of the industry stakeholders on June 25th. The affidavit submission to the Supreme Court is due on July 9th.

Sun, Sea, and Scam: Adland introspects its ‘poor show’ at Cannes Lions 2024

One may argue to be less critical of the dismal performance of the Indian contingent at Cannes Lions this year, considering everyone goes through a ‘phase’. However it is to be noted that India is home to more than 40,000 ad agencies. (Photo: Unsplash)

What does the poor performance of Indian ad agencies at Cannes Lions 2024 mean for the ad industry and ecosystem?

Marc Andre Palm on how hansgrohe is revolutionizing bathrooms for the discerning Indian consumer

Marc Andre Palm, Head of Global Brand Marketing, hansgrohe discusses how hansgrohe is making dream bathrooms accessible in tier II & III cities.

Marc Andre Palm, Head of Global Brand Marketing, hansgrohe discusses how the German manufacturer of bathroom and kitchen fitting products is partnering with India for a sustainable future.

The Dynamic Imperative: Breathing life into first-party data

As per Anil Pandit, EVP, Publicis Media Services, for consumer packaged goods (CPG) and non-e-commerce brands, the continuous tracking of buyer information presents a goldmine of opportunity. Unlike the transient snapshot provided by a one-time purchase, ongoing insights into consumer behaviour offer a panoramic view of preferences, habits, and brand loyalty.

The future of digital advertising lies not just in the collection of first party data, but in the intelligent utilisation of dynamic, multi-dimensional customer portraits, writes Anil K Pandit.

The unintended consequences of regulating User-Generated Content

Prathap Suthan criticized the current ecosystem for lacking accountability, allowing clients to arm-twist agencies into lopsided contracts, unpaid pitches, and overburdened deliverables.

India’s content and app economy is at a critical juncture. Policymakers have the opportunity to cultivate a digital market that leverages creativity, supports product development, and is globally competitive, writes Koan Advisory’s Vivan Sharan.