Month: June 2024

The Coca‑Cola Company’s Arnab Roy to take over as president of the Coca‑Cola global category

Roy will succeed Selman Careaga, who began a new role June 1 as president of the company’s ASEAN & South Pacific operating unit. Roy will begin his new duties Sept. 1, reporting to Manolo Arroyo, executive vice president and global chief marketing officer.

Arnab Roy was named president of the Coca‑Cola global category in June this year. Roy will begin his new role on September 1, reporting to Manolo Arroyo, executive vice president and global chief marketing officer.

The Salt Inc.: India’s new independent content and design agency

Exclusive partnerships with the British media behemoth The Economist in India puts the organization in a unique space where it can help its partner brands engage with influential C-suites globally.

The Salt Inc. is an enterprise with capabilities across content formats, ranging from digital to OTT content.

Fabindia partners with Unicommerce to manage its business operations across online and offline channels

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Fabindia will use Unicommerce’s technology to seamlessly process orders from across online channels and physical stores.

Zupee unveils ‘Sadiyon Se India Ka Apna Game’ campaign with Saif Ali Khan

The ‘Sadiyon Se India Ka Apna Game’ campaign is conceptualized and produced by Leo Burnett India and will span across TV, digital, print, radio, and outdoor platforms, complemented by a series of short films.

The campaign features Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol, with each celebrity embodying a different era, bringing alive the idea that Ludo is truly ‘Sadiyon Se India Ka Apna Game’.

Adobe announces growth in number of K-12 and higher education students and teachers worldwide

Together with IBM, HCLTech aims to train 10,000 of its engineers and architects in IBM's innovative AI technologies, specifically watsonx. (Representative image by Possessed Photography via Unsplash)

Adobe is empowering student expression and critical thinking skills with responsible generative AI designed to be safe for the classroom.

Posterscope India rolls out ‘See Life in Panorama’ OOH campaign for L’Oréal Paris

The CGI concept integrates traditional billboards with digital amplification. The campaign illustrates the mascara’s advanced formula that captures every lash, stated the company. (Still from the campaign)

Conceptualised and executed by Posterscope, the out-of-home (OOH) agency from dentsu India, this CGI campaign is displayed on a cluster of billboards in the neighborhood of Bandra Turner Road. It will also be featured on other physical billboards in prominent Mumbai locations.

Shark Tank India pitcher sends legal notice to Sony Entertainment

The legal dispute highlights ongoing tensions between the socially conscious ice cream brand and the consumer goods giant.

Pathik Patel’s Fit and Flex has just seen 50 days of zero D2C business, as a result of allegedly being “unjustly targeted” by Sony over trademark infringement.

IAS extends collaboration with Microsoft advertising to provide third-party measurement for advertisers

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector.

This expanded collaboration will provide advertisers with deeper insights into how they can drive engagement with verified users and run adjacent to brand safe and suitable content through IAS Signal, allowing customers to verify media quality via IAS’s metrics using its unified view of their global campaigns. 

Hoopr appoints Rakesh Nair as CTO, Vitasta Kaul as CMO to drive growth in creator economy

Renowned technology veteran Rakesh Nair has been appointed as the CTO, while accomplished marketing leader Vitasta Kaul joins as the CMO at Hoopr.

The premier music licensing platform has strengthened its executive team by onboarding ex-BookMyShow Rakesh Nair and ex-CredR Vitasta Kaul. With the appointments, Hoopr.ai aims to solidify its position as the go-to platform for copyright-safe music, enabling creators to thrive without legal hurdles.