Month: June 2024

Viewers displayed 1.2x higher attention to ads on CTV during Tata IPL 2024, a neuroscience study reveals

Free streaming of IPL and other cricket content indicated a trends where cricket broadcasters may struggle to revert to a monetisation model to retain consumer loyalty on their platforms, the report said. (Image source: @IPL via Twitter)

The study also revealed brand equity increased by 1.5 times on CTV compared to Linear TV and it doubled when compared to YouTube CTV.

Zetwerk ranked among top 100 most valuable brands in India: Brand Finance

“Zetwerk is a true standout among Indian brands,” said David Haigh, founder & CEO of Brand Finance. “The company's commitment to building trust with its customers, both domestically and internationally, is evident in its strong brand positioning. Strong brands are demonstrating resilience in the face of global economic challenges." (Image source: Official website)

As per Brand Finance’s Annual India 100 2024 report, Zetwerk secured the 64th position overall and ranked 2nd within the engineering category.

Beyond the jingle: How sound is shaping the future of brands

Whatever positions the two sides take, the one startling finding for me was that a marketing priority is getting into the memory structure of consumers rather than spending hard to persuade consumers, writes Kiran Khalap – Co-founder & MD , chlorophyll.

Tik Tok, Spotify, online concerts, anthems on digital media…’sonic branding’ need not be restricted to a signature sound: any expression that can beguile the ear and is linked to the core of the brand will achieve the objectives, writes Kiran Khalap – Co-founder & MD , chlorophyll.

We don’t go crazy with the idea of buying highly-expensive World Cup inventory: WakefitCo’s co-founder

While marquee properties remain relevant, they're too expensive, and there's a cramped share of voice fight in that period; it's hard to capture the attention and the mindshare of the consumer, says Ramalingegowda.

The Co-founder, Chaitanya Ramalingegowda, shares how the home solution D2C player, that became profitable last fiscal, is looking at 30% revenue growth in the current fiscal (FY25) while taking its offline stores count to 100 and expanding to over 30 cities.

Brand Breakthroughs: Why sports must be key to your brand strategy

As Sumit Virmani, global chief marketing officer, Infosys, puts it, brands that align their sports marketing to their purpose know that their efforts tie back to the core of the very reason their business exists, with the deepest engagement from their top team, clients, and broader stakeholders. (Image via Unsplash)

In an exclusive column for Storyboard18, Sumit Virmani, global chief marketing officer, Infosys, writes that one should zero in on the sport that naturally appeals to their stakeholder groups – from potential employees to purchase decision-makers.

EXCLUSIVE: MIB to form core committee to address issues with ‘self-declaration certificate’ mechanism

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

In its meeting with the industry stakeholders including Meta, Google, ISA, DNPA, and others on June 25, the Ministry of Information and Broadcasting also acknowledged the suggestion to limit the mandate to the food and health sectors only. MIB is to submit its affidavit to the Supreme Court on July 9th and a core committee will enable a fair and diverse representation.