June 2024 – Page 35 – storyboard18

Ather Energy onboards Tilt Brand Solutions as their brand and communications agency

A part of Quotient Ventures, Tilt Brand Solutions is a Mumbai-based Brand & Communications consultancy.

Ather has partnered with Tilt Brand Solutions to develop a comprehensive creative strategy for their new line of products, entailing the strategizing and execution of brand communication planning, management and communication for the same.

Former Prasar Bharati CEO Shashi Shekhar Vempati joins BARC board

Shashi Shekhar Vempati is also the Co-founder of DeepTech for Bharat Foundation. Additionally, Member of Society of Indian Institute of Mass Communication, and Chairperson of Science & Technology Communication Apex Advisory Committee.

Vempati has joined Broadcast Audience Research Council (BARC) board as a professional director. At present, he is also the Co-founder of DeepTech for Bharat Foundation.

Former Google Sr Exec Mohit Jagtiani launches ‘Next Narrative’ with Simran Hoon as Partner

Under Mohit and Simran’s leadership, the company is said to drive results for brands by developing compelling content. Next Narrative believes that in today’s cluttered environment, a compelling attraction to a brand, brand loyalty and consistent business outcomes has to be created with the right story, the right content and the right creator(s)

The new age media company is committed to ‘keep the narrative fresh’ by helping creators scale their reach and grow revenue while driving business outcomes for brands.

Citroën’s Shishir Mishra on how sustainability takes center stage in the automobile brand’s strategic vision

Shishir Mishra, Brand Director, Citroën India

Shishir Mishra, Brand Director, Citroën India discusses the rationale behind Citroën’s partnership with MS Dhoni, on deploying over 50% more money on the ‘Do What Matters’ campaign and more.

Zetwerk elevates Amrit Raj to chief marketing officer

Amrit Raj being felicitated by McCann Worldgroup's Prasoon Joshi at the Mumbai chapter of Visionaries held earlier this year.

Previously, Amrit Raj held the position of director – marketing, corporate affairs and communication.

IBDF requests MIB to extend compliance period by 45 days for ‘self-declaration certificate’

In its letter to MIB, dated 7th June, Indian Broadcasting & Digital Foundation highlighted overarching impact on all the stakeholders. It added any such immediate transition without industry readiness can severely impact the entire M&E sector including the consumers and in turn adversely affect the economy of the country.

Update mental models from an incremental to an exponential one: Devndra Chawla

Leading through exponential change involves embedding sustainability into the core strategy. As younger generations develop purchasing power, firms must go beyond simple claims of sustainability, writes Chawla.

Devndra Chawla, MD and CEO of GreenCell Mobility, writes that the most fundamental requirement to thrive in a new world is the need to update our mental models from an incremental to an exponential one: “Thriving in an era of exponential change is a complex but rewarding challenge.”

Noise has written the playbook for a profitable bootstrapped business: Gaurav Khatri

"The most common challenge when you don't come from a background of tech, is probably hiring the right talent and also getting the right partners who work for you," says Khatri.

The Co-Founder of Noise, Gaurav Khatri, discusses how the company plans to grow by elevating the in-person experience by strengthening its offline presence this year. Additionally, it plans to enhance its Make in India initiatives and bolster domestic production.

Citroën, Cab-E sign MoU for 2000 Citroën ë-C3 EVs over the year

Citroën has signed a MoU with urban e-mobility firm Cab-E, to introduce over 2000 Citroën ë-C3 EVs in Cab-E’s fleet in the Mumbai and Pune region, this year.

French car manufacturer Citroën sign MoU with CAB-EEZ Infra Tech Pvt Limited (Cab-E), to introduce over 2000 Citroën ë-C3 electric vehicles

‘Modern Family’ star Sofia Vergara appointed as Schwarzkopf’s global brand ambassador

The German haircare brand said that the campaign "aims to inspire consumers to embrace their true selves and own the story they want to share with the world".

The Griselda and Modern Family star will front the Henkel-owned hair care brand’s new campaign, ‘What Story Will You Tell?’