Month: June 2024

Virat Kohli teams up with influencers Aamir Ali, Kamiya Jani, in HSBC India’s latest ad campaign

The five commercial films showcase the benefits of HSBC’s banking products and services including home loan, credit cards, NRI services, HSBC Premier and employee banking solution.

HSBC’s ad campaign features brand ambassador Virat Kohli and popular social media influencers Aamir Ali, Kamiya Jani, and others. The ad campaign showcases HSBC products in five 30-second commercial films.

Aditya Birla Group adds nostalgic twist to environmental awareness with the #JoJodeWohiSamajhdaar campaign

The film weaves the narrative into a poem that says how the formula of reuse, reduce, recycle, and restore is what will lead us to a greener tomorrow. And the one who embraces that is "samajhdaar" (wise).

Aditya Birla Group has launched an awareness campaign called, “JoJodeWohiSamajhdaar” in which it delivered the message of reuse, reduce, recycle, and restore.

AWWG announces strategic partnership with G-III Apparel Group

G-III will help AWWG grow in the North American market, whilst at the latter will leverage G-III's local expertise and knowledge of the European and Indian markets.

Under this partnership with G-III Apparel Group, AWWG will also become the Agent for DKNY, Donna Karan and Karl Lagerfeld across Spain and Portugal. Also, G-III plans to leverage AWWG’s notable presence in India to expand its key brands in the market.

Zepto celebrates Father’s Day with #JustSayIt

Leading up to the launch, Zepto’s social media channels will feature teaser posts and interactive content to build excitement.

The video aims to evoke emotions and encourage people to express their love and appreciation for their dads with #JustSayIt. The campaign has been released in Hindi and Tamil.

As ‘Hello Kitty’ brand celebrates five decades, Sanrio gears up to bring Kawaii to India

anrio has been working towards creating a strong, licensing programme for Hello Kitty that cuts across generations and speaks to kids, teens and young women to create not just a consumer products programme, but a deeper India relationship for growing the brand.

With Hello Kitty marking its 50th anniversary, Sanrio and Dream Theatre, the agent that represents Sanrio brand in the Indian market, are gearing up to spread Hello Kitty and Kawaii culture on a scale never seen before in India.

Lada Guruden Singh steps down as General Manager, Sony Pictures International Productions, India

With a decade at Sony Pictures group in different verticals, Singh has over two-decade long career that has seen him in leadership positions at multiple organisations including India Today Group, Fox Star Studios, Disney India and Sony Pictures.

Singh has now signed a producing deal with the studio. During his tenure, he was instrumental in bringing and developing one of the biggest IPs ‘Shaktimaan’.