June 2024 – Page 37 – storyboard18

Castrol launches new EDGE product range with ad campaign starring Shah Rukh Khan

The TVC is released on 9 June in seven languages to resonate with diverse audiences as part of a complete 360-degree marketing campaign spread across multiple platforms including a teaser video, print, digital, influencer amplification and OOH.

Castrol’s latest campaign TVC ‘Stay Ahead’ features its brand ambassador Shah Rukh. Castrol is an associate sponsor for broadcast of the T20 World Cup and Wimbledon on Disney Star.

Posterscope and Milton make going back-to-school fun in latest campaign

Based on Milton’s insights, the campaign focused heavily on South and West India, identified as key potential markets.

The ‘Milton Liya Kya?’campaign aims to create awareness about the brand’s vibrant range of bottles and tiffins, and utilised a mix of traditional and DOOH media.

mediasmart and TCL ink global strategic partnership to enhance CTV Advertising

The partnership aims to unlock a multitude of advertising opportunities for brands, while democratizing the rapidly growing CTV space beyond the Walled Gardens.

mediasmart and TCL will co-create solutions on Home Screen allowing brands to advertise based on their brand objectives. One of the key product offerings as part of this would be their “TV+ offering” that specifically helps advertisers to target consumers moving from Linear television.

Paytm layoffs: Parent firm One97 Communications lays off employees as part of restructuring plan

Paytm leverages Artificial Intelligence to strengthen operations

Paytm claimed that it will provide outplacement support for smooth transition for laid-off employees and it is also disbursing bonuses which were due to employees.

EssenceMediacom appoints Vivek Das as Managing Partner, MFG (Google) Lead – India & South-East Asia

With over 21 years of experience in digital and integrated marketing, Vivek Das has held prominent positions at WPP and Omnicom Media Group.

Set to drive Google’s growth journey out of EssenceMediacom’s Delhi office, Das takes over from Vinish Mathews, who is now Chief Strategy Officer at Mindshare.

Reebok accelerates retail expansion in India, launches two new stores

The launch of these new stores further strengthens Reebok’s position as a leading provider of sportswear and fitness solutions in the country.

The sport footwear brand, Reebok has opened two new stores in Chennai with its brand ambassador Taapsee Pannu.

Former South Indian Bank CMO Azmat Habibulla joins DBS India as MD – group strategic marketing

Habibulla is marketing leader who has led business transformation at some of the leading brands in the country in the FMCG and BFSI sectors.

Prior to Azmat Habibulla’s tenure at South Indian Bank, she worked at ICICI Bank for 15 years as part of the Leadership Team and Head of Marketing.

Swiggy Instamart launches new ad featuring Rohit Sharma and Ritika Sajdeh

Rohit Sharma, exclusively represented by RISE Worldwide, said, “The Swiggy campaign will resonate with so many married couples, bringing alive the love and understanding they have, of each other.”

This film is part of the ‘Yeh Se Leke Woh Tak’ campaign.

Information overload causing frequent basket abandonment in Retail, Consumer Goods and Travel Purchases: Accenture research

The research also found that most people (67%) in India see no improvement or even see an increase in the time and effort required to make a purchase decision. (Image: Bruno Klezer via Unsplash

Retail, consumer goods and travel companies could gain customers and revenue using generative AI to improve the entire purchasing journey, an Accenture report states.

United Airlines launches media network, Kinective Media

Kinective Media, a real-time, adtech-enabled traveler media network, plans a formal commercial launch at the Cannes Lions International Festival of Creativity. (Image source: United Airlines)

The advertising technology platform uses United’s data to create anonymised audience segments that marketers can reach on the airline’s mobile app, and inflight entertainment screens.