Month: June 2024

Fire-Boltt leads followed by Noise, boAt; but India’s smartwatch market stagnates in Q1 2024

Despite the decline in global shipments, the smartwatch market remains competitive, with strong growth prospects in key regions like India and China

After witnessing continued double- and triple-digit growth over the past few years, India’s smartwatch market was flat in Q1 2024, stagnating for the first time ever. Top three OEMs’ combined market share dropped to 66% in Q1 2024 from 77% a year ago.

India’s 2024 General Election: A tech policy outlook

The next phase of public policy making promises to be exciting and consultative – an excellent time to tune in to the twists and turns and map technology’s real-world impact, writes Vivan Sharan of Koan Advisory Group in a special column.

A new paradigm is grounds for policymakers and stakeholders to engage in more dialogue, writes Vivan Sharan.

Rahul Dravid, Jasprit Bumrah and Surya Kumar Yadav unveil YiPPee!’s latest campaign

The campaign will be rolled out in multiple media platforms across the country. The brand is confident that the campaign will resonate with its vibrant target audience and inspire them to do the YiPPee! Toss to settle playful disputes amongst friends.

‘YiPPee! Toss’ campaign leverages the popularity of top cricketers in a playful fashion highlighting the unique qualities of its noodles. The campaign will be rolled out in multiple media platforms across the country.

PM Narendra Modi took oath for record third term; See full list of members of Council of Ministers

PM Modi and 72 elected MPs took oath on June 9, 2024, as the Bharatiya Janata Party-led National Democratic Alliance is set to form the government.

Mukesh Ambani, Gautam Adani, Shah Rukh Khan and Rajinikanth were among the special guests and dignitaries present at the oath-taking ceremony for PM Modi and the newly-elected MPs on June 9 at Rashtrapati Bhavan.

Advertisers fear ‘unviable’ ad self-declaration mechanism will hurt innovation, creativity; Ask for practical solutions

Google further alleges that Microsoft has engaged in similar tactics with its collaboration application, Teams, effectively locking customers into using the application even when they prefer alternatives.

Stakeholders and industry experts believe that while the self-declaration is a step in the right direction, the mechanism must not end up squashing the aim of the government’s initiative which is to ultimately end the menace of misleading ads that hurt the end consumer.

Why digital advertisers find Self-Declaration Certificate for ads impractical

Over the past ten years, the Indian government has requested Google to remove approximately 115,500 pieces of content from its platforms, including YouTube, web browser, etc.

Implementing SDC in digital media, where hundreds of iterations are executed and optimised dynamically based on performance, is probably the most challenging. Furthermore, social media marketing and programmatic advertising will make it a formidable task.