Amid the media clutter in the digital space, it is vital for brands, creators and platforms, to keep their narrative fresh. Building on this, the former Google Senior Executive Mohit Jagtiani has launched ‘Next Narrative’ with Simran Hoon as Partner. Next Narrative is the new age Media Company that is committed to help creators scale their reach and grow revenue while driving business outcomes for brands.
Helmed by Jagtiani, award-winning brand storyteller, ex-Google (YouTube) and Viacom18, in partnership with Hoon, ex-QYOU Media and Viacom18, the branded content company aims at solving these brand objectives with relevant and compelling long and short form branded content and IPs.
Next Narrative touches on the ABCs of Digital Storytelling:
● Audience: Next Narrative understands consumer preferences and motivations, and aims to help brands as well as creators connect with them meaningfully.
● Brands: It serves brands seeking meaningful connections through storytelling.
● Creators: It aims to support authentic creators with a passion for crafting emotional narratives.
Jagtiani, Founder and CEO, Next Narrative, said, “There are too many brands vying for the same audience. This has inadvertently led to an obsession with performance marketing and immediate outcomes. A very few are focussing on building brand loyalty. Next Narrative believes that in today’s cluttered environment, a compelling attraction to a brand, brand loyalty and consistent business outcomes has to be created with the right story, the right content and the right creator(s). With the 3Cs of creator, content and commerce converging, I could not have asked for a better time to take the entrepreneurial leap and add the 4th C of connection with Next Narrative.”
Hoon, Partner, Next Narrative, added, “Storytelling has always been in my DNA. While working at Viacom18 together, Mohit and I experienced first-hand impact of the right story, in the right hands, told to the right audience. With our industry knowledge and the right partnerships, we always knew we wanted to create something creative and drive impact. I have had a rewarding career spanning 30+ years working with the broadcast media in its golden age and with the digital media which is today a tour de force. What remains unchanged across the years and types of media is the ability of tell great stories to solve brand challenges. ”