“The task before Ashwini Vaishnaw is tough and important… it cannot afford ambiguities or playing to the gallery,” writes Mahesh Uppal in this definitive piece on the Minister heading three key ministries in the new NDA government.
Month: June 2024
WPP and IBM team up to revolutionize B2B marketing with Generative AI
WPP Open for B2B will help marketers solve complex B2B marketing challenges, identify and engage buying groups, and improve clients’ return on investment.
Emergence of gaming creators’ economy in modern marketing
The creators’ economy whilst creating engaging content is helping brands to connect with tech-savvy audiences across a diverse demography, writes Animesh Agarwal, founder and chief executive officer of 8Bit Creatives and co-founder of S8UL.
Aditya Birla Capital partners with Indian Olympic Association for Paris Olympics 2024
his partnership underscores Aditya Birla Capital’s commitment to empowering individuals and communities, reflecting its core value proposition of ‘Enriching Lives. Winning as One’.
Blinkit, Zepto are quickly losing consumer trust | Self-declaration certificate = more than 6K entries uploaded
Storyboard18 presents top five news updates from the world of advertising, marketing and business of brands.
Billionaire Elon Musk warns about “a crisis of meaning”. Find out what it means for the world
Elon Musk talked about the transformative power of technological innovation, how AI is reshaping creativity, business and society, and the future of X with WPP’s CEO Mark Read at the 71st edition of the Cannes Lions International Festival of Creativity.
Cleartrip appoints Anuj Rathi as chief business and growth officer
In his new role, Anuj Rathi will provide leadership to Cleartrip with the specific charter of overseeing business development, market expansion, and strategic partnerships, focusing on accelerating Cleartrip’s growth trajectory.
PVR INOX unveils ‘Fresh Dekho. Bada Dekho’ campaign featuring Kartik Aaryan
In the campaign video, he narrates the magic of cinema, emphasizing the unique energy and collective experience that only a cinema hall can offer.
Kerala HC stays 5% GST on Malabar Parota: Report
Justices A Muhamed Mustaque and S Manu have stayed the judgment for two months. The Kerala government had challenged the judgment passed by single-judge this year.
LS Digital unveils new organizational structure to drive global digital business transformation
This strategic overhaul aims to leverage digital technologies as a catalyst for building cohesive, future-ready business transformation strategies.