Month: June 2024

FCB India’s former president Abhinav Kaushik joins VML India in a national business role

Abhinav Kaushik began his career at GE Capital as area sales manager and went on to work across Contract Advertising, M&C Saatchi London, J Walter Thompson and Dentsu.

In his past role, Abhinav Kaushik looked after the full mandate of all business operations and resources of FCB INDIA. He drove profitability, managed P&L & actively pursued all growth initiatives.

India’s self-declaration mandate: A win for consumers, a burden for marketers?

Over time, the mandate could drive a broader evolution within the advertising industry towards higher ethical standards and greater self-regulation. This evolution could lead to the development of industry-wide best practices, fostering a more mature and responsible advertising ecosystem, writes Yasin Hamidani, Director, Media Care Brand Solutions.

The mandate will also create a level of playing field by holding all advertisers to the same standards. This can prevent unethical practices that give some companies an unfair advantage, writes Yasin Hamidani, Director, Media Care Brand Solutions.

Karnataka High Court suggests CCI to reexamine data sharing directives against Swiggy

Previously, he served as the Chief Operating Officer of the supermarket business at More Retail, where he also held the position of Chief Merchandising Officer before that.

The crux of the matter revolves around a contentious order that mandates Swiggy to share confidential information with the National Restaurant Association of India

MeitY meets industry think tanks on concerns over Digital Competition Bill

Indian consumers derive significant value from both the hardware and software components of their smartphones.

The Ministry of Electronics and Information Technology (MeitY) met with prominent think tanks on June 18th and 19th to seek their inputs on the draft Digital Competition Bill, and its impact on domestic start-ups.

D2C brands take direct hit, influencer agencies ‘not fully aware’ of self-declaration certificate mechanism

CEOs in the technology sector expect significantly more disruption compared to their counterparts in the telecom and media sectors. (Photo: Unsplash)

While the influencer marketing agencies are still grappling with the SDC mechanism, not entirely aware of the Order; direct-to-consumer brands have been significantly impacted on the front of user-generated content and daily creatives.

Despite 10K ‘self-declaration certificates’ uploaded, it’s not ‘business as usual’ for advertisers

Majority of brands are cautious and are taking a wait-and-watch approach towards this new mechanism. Furthermore, some are also waiting for the first movers to pick up the baton and work towards it. (Photo by Firmbee.com on Unsplash)

The Supreme Court directive to upload a ‘self-declaration certificate’ for every ad has significantly reduced the volume of ads for advertisers. They prefer to err on the side of caution at the moment, but they also face challenges from a ‘laggy and cumbersome’ mechanism.