Abhinav Kaushik, who led FCB India as president, has joined VML India in a national business role.
In his past role, Kaushik looked after the full mandate of all business operations and resources of FCB INDIA. He drove profitability, managed P&L & actively pursued all growth initiatives.
He expanded business and strived to set up a culture of respect, excellence and all round happiness. He drove full-funnel solutions through active integration of group companies with multiple capabilities.
Kaushik, who began his career at GE Capital, went on to work across Contract Advertising, M&C Saatchi London, J Walter Thompson and Dentsu.
As the executive vice president and head of office – Taproot Dentsu, Delhi & Mumbai, India, Kaushik worked on many brand initiatives and multi-stage integrated campaigns across the funnel – for brands like Honda (Honda Cars & Honda Two Wheelers), Dulux, Airtel, Microsoft, Shell, Oppo, Canon, Aditya Birla Fashion & Retail, Nokia, CP Plus, Fast&Up, Jack & Jones, Dainik Bhaskar, Toshiba etc.
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