Month: June 2024

TV ad volume drop by 4% in Jan-March quarter: TAM Adex report

Amongst the advertisers, Hindustan Unilever retained the top position, followed by Reckitt Benckiser, Godrej Consumer Products, P&G, Cadbury, Coca-Cola, ITC, and Britannia: TAM AdEx

During the January-March 2024 quarter, GEC dominated as the most popular channel genre for advertising. Meanwhile, the F&B sector solidified its top position with a 26% share.

Today, CFOs are strategic partners to the agency’s leadership: Anurag Bansal, DDB Mudra Group

"Over the years, the role of a CFO in an advertising agency has undergone significant transformation. Traditionally viewed as primarily responsible for financial management and reporting, the modern CFO now plays a multifaceted role at the intersection of finance, strategy, and operations," stated Anurag Bansal, Chief Financial Officer (CFO) and Chief Operating Officer (COO), DDB Mudra Group.

Anurag Bansal, the CFO and COO of the group, says that the modern CFO is often at the forefront of digital transformation to streamline processes, enhance capabilities, and improve financial performance.

Pre-GST boom, post-GST gloom: Online gaming stumbles in India

Inspired by Mahatma Gandhi’s wisdom, “Be the change you wish to see,” Growth Ka Chashma invites investors to “Spot the growth you want in your portfolio.” It simplifies financial literacy with a gamified approach, combining advanced AI with market analysis to make stock market learning more accessible.

For a sector which has created 100,000 jobs and was expected to create around three times more jobs in coming years, such job erosion is an alarming concern that reflects the adverse business impact of the GST amendment, the report points out.

71 percent CEOs say trusted AI is impossible without effective AI governance in organizations: IBM Study

In the survey, 75% of Indian CEO respondents say that inspiring their team with a common vision produces better outcomes than providing precise standards and targets. Yet 31% acknowledge that their employees don’t fully understand how strategic decisions impact them. (Image source: Unsplash)

As per a study conducted by IBM, a contrast was noted in the actual adoption of AI governance policies with only 42 percent Indian CEO respondents saying they have good generative AI governance in place today.

TRAI: DD Free Dish platform needs to be upgraded to addressable systems

The applications for allotment of vacant MPEG-4 slots (for DD FreeDish) through the 82nd online auction will be held on September 5.

The authority notes concerns with the non-addressable ‘DD Free Dish’ platform as there is no effective mechanism to authenticate data on subscribers accessing DD Free Dish services. TRAI also urges for the development of OTT platforms by Prasar Bharati, in its recommendations on the National Broadcasting Policy 2024.

BREAKING: Govt releases draft guidelines for prevention, regulation of spam calls

(Image source: Unsplash)

Department of Consumer Affairs constituted a committee comprising of representatives from DoT, TRAI, COAI, BSNL, Vodafone Idea, Reliance and Airtel to draft guidelines to address the issue of unsolicited calls. Based on such deliberations and suggestions, draft guidelines have been framed. DoCA seeks views and suggestions of the public on the proposed guidelines within 30 days, i.e. 21st July.

Nykaa Fashion’s latest campaign ‘Stay Stylish’ draws inspiration from reverse fangirling

As part of the campaign's debut digital film, Janhvi is deeply engrossed in a chilling horror sequence when she abruptly brings the shoot to a standstill. What captures her attention amidst the eerie atmosphere? Nykaa Fashion’s outfit on the Assistant Director. She couldn’t resist her question – Where’s your outfit from? In a twist of fate, a hair-raising moment turns into an unexpected fan-girl encounter.

Commenting on the campaign, Nihir Parikh, CEO, NykaaFashion.com said, “With a curated collection from 650+ international brands and beloved homegrown favourites, we’ve got everything one needs to stay ahead in the fashion game.”

NBP 2024: TRAI bats for multiple ratings agencies for TV, disclosure of viewership data by OTT

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

TRAI has made several recommendations for establishing transparent and credible Audience Measurement and rating system for television, radio and OTT broadcasting service, in the National Broadcasting Policy 2024.

National Broadcasting Policy 2024: TRAI pushes for indigenization of broadcasting technologies and equipment

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

TRAI has made several recommendations to promote manufacturing, adoption and deployment of indigenously manufactured broadcasting technologies and equipment, in its paper, ‘Inputs for formulation of National Broadcasting Policy – 2024’.