May 2024 – Page 67 – storyboard18

The $20 billion Godrej family separation: What’s the agreement on Brand Name usage?

Adi Godrej and his brother Nadir will stay at the helm of the listed entities which will come under Godrej Industries. Cousin Jamshyd Godrej gets the control of unlisted companies and the land bank which will come under Godrej Enterprises. (From left to right: Adi Godrej (Image source: Forbes India); Jamshyd Godrej and Nadir Godrej)

The agreement regarding the split of the 127-year old Godrej conglomerate submitted to the exchanges addresses issues of Royalty, Brand Usage and Land Bank development.

Fad to full-time: HCLTech seeks marketing leader specialising in AI

This follows the announcement the company made in May 2024.

LinkedIn’s Global Talent Trends report from October 2023 said job posts on the platform that mention artificial intelligence or generative AI have seen 17 percent greater application growth over the past two years than job posts with no such mentions.

NCLT issues notice in insolvency plea filed by Oppo against Byju’s

The NCLAT had previously closed insolvency proceedings after Byju’s board member Riju Raveendran personally settled the dues with the BCCI.

Board of Control for Cricket in India (BCCI) filed the first insolvency plea against Byju’s in November 2023.

Hero MotoCorp sold 533,585 units of motorcycles, scooters in April 2024

Hero MotoCorp registered more than 18.31 lakh wholesale despatches in the April-July period

This translates into a 34.7% growth over the corresponding month (April 2023), when it had sold 3.96 lakh units and a sequential growth of 9% over the previous month’s (March 2024) sales of 490,415.

Honda Cars registers total sales of 10,867 units in April

The carmaker intends to continue its sponsorship agreement with the International Paralympic Committee in the interim. (Representative Image: Adrian Balasoiu via Unsplash)

The company had registered 5,313 units in domestic sales and exported 2,363 units in April 2023.

LS Elections 2024: Rs 100 crore invested in AI integration in political campaigns

Indian tech agencies are collaborating with political parties and candidates, empowering them to utilize AI for personalised voter engagement and optimised media strategies.(Representative image from Generative AI enthusiast Sahid SK's Instagram)

Indian political parties and candidates are embracing AI, signifying a paradigm shift in campaigning strategies while raising questions on ethical use of the technology.

IPG Mediabrands chief Shashi Sinha’s succession plan revealed; ‘It has to be someone from within…’

Shashi Sinha, CEO of IPG Mediabrands India, said, "We have leaders who have been with us for years. The culture fosters it. Given half a chance I will promote a person from inside rather than get someone from outside."

In a candid chat with Storyboard18, IPG Mediabrands India chief Shashi Sinha revealed his succession plan for the first time as he shared his outlook on cultivating talent.

Freshworks appoints its CEO Girish Mathrubootham as executive chairman

Girish Mathrubootham started his career at HCL Cisco ODC, and went on to work across eFORCE, AdventNet and Zoho Corporation.

Dennis Woodside, who is the president, at Freshworks, succeeds Girish Mathrubootham as the CEO.

Havas India elevates Nikhil Guha as executive creative director

As the ECD, Nikhil Guha's skills range from managing creative teams, advertising, copywriting, brand strategy, creative direction, creative strategy, creative writing, integrated marketing, leadership, management and social media integration.

Previously, Nikhil Guha held the position of a group creative director.

FCB Kinnect’s Kartikeya Tiwari: If we win a mandate, we would want to execute what we have pitched

Kartikeya Tiwari, national creative director and senior vice president, FCB Kinnect, stated, "Sometimes the clients love the ideas shared by us, but issues like finances and timelines not aligning usually crop up, among a list of other reasons, like the desire for a different execution, etc. "

The digital marketing agency’s national creative director and senior vice president is clear: “The work in the pitches never actually gets realised. We would prefer brands to give us a brief for something that is a real problem. If we win the mandate, that is the actual campaign that sees the day of light. And, we want to pitch that. And that’s what has started happening in the last few years.”