May 2024 – Page 66 – storyboard18

Honasa Consumer’s The Derma Co. partners with UK-based Dr V for new skincare range

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

Ghazal Alagh, Chief Innovation Officer & Co-Founder, Honasa Consumer Limited, said, “Skin Renew by Dr V, range has been formulated along with Dr Vanita using best ingredients appropriate for the Indian consumer… We are confident that this collaboration is going to add value to our commitment to excellence in the skincare industry.”

Special Olympics Bharat appoints VK Mahendru as executive director

VK Mahendru began his career in ONGC as a Civil Engineer & held key positions such as Head, Corporate Sports, Head of Vigilance Department, Chief Corporate and Parliamentary affairs & finally as Executive Director, headed the regional office of Mumbai.

In his new role, VK Mahendru will oversee all aspects of the organisation and management, while also serving as a mentor.

FCB Ulka names Hemant Shringy as the new CCO

Hemant Shringy will also be a key member of FCB Group India’s creative leadership, collaborating with leaders across agencies to continue to elevate the work across the network.

As chief creative officer, Hemant Shringy will be partnering closely with FCB Ulka CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country.

Priya Barve joins WPP as client lead for HUL

Barve has over 20 years of experience in advertising and marketing.

Priya Barve is known for her insights and experience in consumer and digital landscape in emerging markets across Asia.

Gen Z subcultures: What does it mean for youth brands?

Gen Zers are tech-savvy, progressive, globally-connected, individualistic and radically inclusive, to mention just a few of their characteristics. (Representative Image: Joel Muniz via Unsplash)

To begin with, Gen Zers are a difficult-to-define generation. It’s the fluidity and fierce independence that has made Gen Zers so challenging to get through for brands, says Rahul Arora, National Sales Head, Rusk Media.

Alphabet paid $20 billion to Apple to maintain its status as the default search engine

Apple’s legal setback comes amid broader resistance from major US tech firms against increased European regulatory measures.

As per a report by Bloomberg, the amount Google paid in 2021 was around $15 billion.

Sociowash secures the creative mandate for inDrive

The mandate was awarded following a multi-agency pitch and will be overseen from Sociowash’s Delhi office.

This strategic collaboration with Sociowash aims to accelerate brand awareness & expansion in the Indian market through social media.

Mahindra Auto sold 41,008 SUVs in April 2024

Mahindra Auto sells 41,008 SUVs, a 18% growth and total volumes of 70,471, a 13% growth in April 2024.

CCI greenlights Airtel’s acquisition of Warburg Pincus Affiliate’s DTH stake: Reports

Airtel is expected to acquire Tata Play at a valuation similar to that of the Temasek deal.

According to reports, CCI will soon be publishing a detailed public order on the same.

MobiKwik’s Upasana Taku: By 2028, 800 million plus Indians will transact via digital mediums

Today, India has about 400 million users i.e. around 30 percent of Indians are actively transacting via digital medium, says Upasana Taku, cofounder and CFO, MobiKwik.

Upasana Taku, co-founder and CFO of MobiKwik shares her thoughts on receiving an award from the President for being the first woman to lead a payment startup, need for diversity and inclusion but not at the cost of favouritism, artificial intelligence, the fintech landscape and more.