AI in marketing is no longer an isolated case study or a gimmicky fad, it is now a full fledged job and companies are recruiting specialists for it. Not engineers specialising in AI but marketers specialising in the subject. HCLTech is in the market for an AI leader in their global marketing team. This is the first time the IT company is looking to recruit in this role.
The job title for this new global position is ‘AI Leader’, reporting jointly to the Global Head of Capability Marketing with a matrix line to the Global CMO of HCLTech, reflecting the strategic importance of the company’s new AI offerings.
The marketing lead will play a critical role in partnering with the company’s business leads and product managers to strategically position and define go-to-market strategy and plans for various new products in the GenAI space, including HCLTech AI Force.
Key responsibilities for the role include identifying client needs, developing AI-driven solutions, and shaping the company’s AI-led business strategies globally.
Additionally, the role requires active participation in the AI community through knowledge sharing and industry events.
Alongside the usual communication and leadership skills and engineering and business administration degrees, the ideal candidate for this position would need extensive deep understanding of the evolving AI landscape.
“If you are passionate about driving innovation and leveraging AI to solve real-world business challenges, we encourage you to apply for this exciting opportunity,” said a social media post inviting applications for the role.
According to a recent KPMG report, global CEOs are making generative AI a top investment priority. The survey done by KPMG shows that 70 percent are investing heavily in generative AI as their competitive edge for the future, with most (52 percent) expecting to see a return on their investment in three to five years.
In fact, increased profitability was cited as the number one benefit of implementing generative AI within an organisation (22 percent).
LinkedIn’s Global Talent Trends report from October 2023 said job posts on the platform that mention artificial intelligence or generative AI have seen 17 percent greater application growth over the past two years than job posts with no such mentions.
Read More: HCLTech to drive AI-related conversations at World Economic Forum 2024