Month: May 2024

The growth of programmatic advertising in India

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

Programmatic advertising enables granular audience targeting based on demographics, interests, behaviour, and contextual relevance, says Yasin Hamidani, Director, Media Care Brand Solutions.

Leo Burnett India elevates Vikram Pandey and Sachin Kamble as chief creative officers

As NCDs, Vikram Pandey and Sachin Kamble have been an integral part of Leo Burnett India’s success story which includes the winning of accolades across national and global platforms for its outstanding work, stated the agency.

As chief creative officers, Vikram Pandey and Sachin Kamble who were previously national creative directors, will lead the creative growth for the agency across its offices in Mumbai, Delhi and Bengaluru to elevate its creative output and contribute to the agency’s strategic initiatives.

Omnicom announces major expansion in India with four state-of-the-art centers of excellence

Existing clients will continue to be serviced by the agency and teams they currently work with. The changes will take effect on January 1, 2025.

Through their expertise in media, data and analytics, creative, digital commerce, marketing technology, and AI, Omnicom’s Global Solutions Centers will support Omnicom’s agencies around the world, driving more value and efficiencies for our clients.

How to make a winning pitch: Your input defines your output, says 22feet Tribal Worldwide’s Shikha Davessar

Shikha Davessar, EVP and Head – Client Business, 22feet Tribal Worldwide, stated, "The pitching process is very costly because an agency puts a lot of energy into 2-3 weeks to create a campaign, which takes months to complete. The only sole objective is when you have gotten into the pitch, you need to win it. There is no option of losing the pitch. What we have also noticed is that there are many agencies that are so desperate to get the brand, that they don’t ask for a pitch fee. But, we need to be paid for the effort we are putting in."

“Sometimes, it’s so important to understand the strategy of the brand, that if you don’t get that correct, no matter what kind of output you deliver, they will never buy it, ” says Shikha Davessar of 22feet Tribal Worldwide.

Scam alert! Fake ads impersonating Palki Sharma of Firstpost

Palki Sharma does not provide any investment advice or stock market course through WhatsApp or any other social media platform. She is not associated with any group offering stock recommendations or financial advice, and people are urged to exercise caution and report any suspicious activities immediately.

Bringing attention to the false ads, Palki Sharma posted on X and alerted the users. In her post, she said, “This is a scam. A lot of you have shared these posts with me in the last few days. (Thanks for flagging!) My photos are being misused and such fraudulent ads are being circulated on Facebook. Despite complaints, @Meta has not taken action.”

600 million Indian consumers embrace the open internet: Trade Desk

Only 15 percent of India’s advertising spend is funnelled into the open internet, indicating a significant untapped opportunity for brands looking to connect with audiences where they spend their time, stated the report.

As per the report ‘Elevating your Digital Marketing Strategy with AI’, ” The open internet is not controlled by any individual, business, or government body. It refers to online media properties (websites, platforms, and apps) across gaming, news, blogs, music, and OTT/CTV.”

Zomato unveils India’s first crowd-supported weather infrastructure

With over Rs 12,500 crore ($1.5 billion) in cash reserves at the end of the June quarter, Zomato appears well-positioned to invest in stadium upgrades and other necessary improvements.

These weather stations, developed by Zomato, provide localised, real-time information on key weather parameters such as temperature, humidity, wind speed, rainfall etc.