May 2024 – Page 53 – storyboard18

Parksons Cartamundi unveils new digital film “Asli Fan Khelta Hai!”

The newly launched film conceptualized by Schbang Motion Pictures, highlights how Asli Fans are the true stars, capturing their energy and passion that truly defines cricket. With the tagline "Asli Fan Khelta Hai!'

This campaign celebrates the die-hard cricket fandom of Mumbai and how the joy of playing cards strengthens that passion.

Spykar’s new campaign inspires young India to make their votes count

Through this campaign, Spykar aims to create a brand experience by offering rewards to those who visit Spykar stores and flash their inked fingers.

This campaign targets young voters aged 18-30 across targeted states, who are passionate about making a difference through their vote.

WinZO to export impact-driven and Indian culture-based gaming tech

In addition to the basic rate of 30 percent, a health and education cess at the rate of 4 percent of the amount of tax is levied. Thus the effective tax rate on lottery winnings comes up to 31.2 percent. (Image sourced via Unsplash)

WinZO’s Bharat Tech Triumph Program (BTTP) is dedicated to exporting Made in India technology, champions homegrown startups by providing vital growth resources such as global exposure, cross-country networks, mentorship, and access to Foreign Direct Investment (FDI).

Wipro’s Chandrika soap unveils ‘Own the confidence to glow like you’ campaign featuring brand ambassador Keerthy Suresh

Through the TVC, viewers witness Keerthy Suresh embracing her true self.

The video encourages audiences to find their own glow by projecting the true spirit of Chandrika into their lives.

Chennai Super Kings tops IPL fan loyalty charts

CSK, with a fan base dwarfing even last year's champion Gujarat Titans (GT) by a factor of 30, is valued only 25 percent higher (Representative Image: Chennai Super Kings via Twitter)

This team, with the most IPL titles under its belt, followed by RCB, a team yet to lift the coveted trophy.

Interactive Avenues partners with Chhanv Foundation to empower acid attack survivors

According to a report by the Acid Survivors Foundation, close to 70 percent of acid attacks are against women. These attacks not only lead to permanent physical disfigurement but also profoundly impact the education, livelihood, social well-being and mental health of the victims.

The agency gave a creative twist to the viral social media trend “ek machhli paani mai gayi” and crafted a series of Instagram reels focused on Sheroes Hangout – a chain of cafes run by acid attack survivors.

Amazon Prime Video confirms Aparna Purohit’s exit

Aparna Purohit has been with Prime Video for over 8 years, having joined in January 2016 as head of creative development.

Reportedly, Aparna Purohit will be joining Aamir Khan Productions in a leadership role.

Sharan Hegde first South Asian finance creator to make red carpet appearance at Cannes

Sharan Hegde

Sharan Hegde says, “This opportunity not only represents a personal milestone of supporting the Indian Film Industry on the world stage but also a step towards increased representation and diversity in the finance and creator spaces.”

65 percent content creators feel inadequately supported by creator community: Report

Even after the introduction of copyright laws in India there are many cases of copyright infringement especially in music. Industry members urged the govt to take steps to control music piracy in India. (Representative image via Unsplash)

According to the report, female content creators are more likely to feel stressed (33 per cent) than their male counterparts (20 per cent).

Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan and Tista Sen appointed as Jury Chairs for Abby Awards 2024

In 2019, DDB Mudra became the first agency in the world to win the D&AD Impact Prize Fund. According to the 2021 Campaign Brief Asia ranking, DDB Mudra Group was ranked #3 in India. The WARC 2021 ranking of DDB Mudra was that of the #1 Effective Agency in India as well as Asia. (From left to right: Tista Sen, Sudha Natarajan, Rahul Mathew, Avinash Pandey and Malvika Mehra)

The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024.