Month: May 2024

Consumer Affairs Ministry to meet e-commerce companies to discuss fake reviews

As per QCO (Quality Control Order), organisations should not publish reviews that lack authenticity or have been purchased, or written by individuals hired by suppliers, or third parties etc. (Representative Image: Mark König via Unsplash)

The Ministry also floated an Online Consumer Reviews (Quality Control) Order that requires companies to accept reviews from verified users and purchasers only.

Tata Digital undergoes organisational restructuring

Modan Saha, who led Tata Digital’s fintech business as its CEO is moving to Tata Sons. Bhanu Pathak, Shoumyan Biswas and Gaurav Porwal will step down after serving their notice period. They were brought on board by former president Mukesh Bansal.

Modan Saha, who led Tata Digital’s fintech business as its CEO is moving to Tata Sons. Bhanu Pathak, Shoumyan Biswas and Gaurav Porwal will step down after serving their notice period. They were brought on board by former president Mukesh Bansal.

Interactive OLV boosts CTRs by 377 percent compared to standard OLV ads

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

While conventional OLV ads offer basic functions like play, pause, and rewind, they often lack the rich interactive elements required to fully engage audiences.

Kalamandir Jewellers onboards actress Shruti Haasan as brand ambassador

Commenting on the association, Shruti Haasan said, “I am delighted to embark on this exciting journey with Kalamandir Jewellers. I believe in the power of elegance and individuality and can easily relate to Kalamandir as a brand. They are one of the most popular jewellery retail chains in the country, and partnering with them allows me to express these values and inspire others to embrace their unique beauty.”

The partnership with Shruti Hasaan will enable Kalamandir Jewellers to forge a stronger consumer trust and brand loyalty and build further on its legacy of over 37 years.

ITC’s Savlon Swasth India Mission launches new campaign with Ogilvy on global Hand Hygiene Day

Kainaz Karmakar and Harshad Rajadhyaksha, CCOs, Ogilvy India, add, “Over the years, we have created meaningful and powerful messaging for Savlon Swasth India Mission. As part of this broader task, the film is a disruptive and memorable way to make people aware of this insightful truth, and hopefully impact positive handwashing behaviour.”

Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “The endeavour since its inception has been to induce a behavioural change towards hand hygiene and explore disruptive and innovative ways to engage, educate, and empower everybody to adopt the habit of washing hands with soap or handwash.”

Hulu valuation dilemma: Third-party to decide price tag?

Their contract included a provision for a neutral third-party valuation if the initial assessments by each company's chosen banks differed significantly. (Photo by BoliviaInteligente on Unsplash)

JP Morgan Chase has reportedly valued Hulu for Disney at around $27.5 billion, while Morgan Stanley, representing Comcast, placed the value at over $40 billion.