May 2024 – Page 55 – storyboard18

Gupshup appointments Salim Ali as chief marketing officer

Having led large and globally dispersed teams, Salim brings deep marketing experience, building and scaling business lines across large enterprises and startups.

Based in Silicon Valley, Salim Ali will lead full stack marketing across the entire value chain, and across all routes to market.

Pidilite records Rs 11,118 crore as net sales for the year

"We continued to invest in our brands, upgrading and building new manufacturing facilities and expanding our distribution network," the company said in a statement.

Despite the global economic uncertainty, inflation and political instability in some countries, International subsidiaries (excluding Pidilite USA and Pulvitec Brazil) revenues for the year grew by 7.8 percent over last financial year.

Hindustan Media reports 11 per cent decline in consolidated profit after tax at Rs 10.74 crore

In the print English segment, the ad revenue of HT Media witnessed a 14 percent jump to Rs 181 crore in Q3 FY 25 YoY

Printing and publishing of newspapers and periodicals segment clocked a revenue of Rs 181.47 crore in Q4 as against Rs 186.63 crore in the corresponding period a year ago, as per the report.

Leadership changes at ZEEL: CRO Atul Das steps down, Anil Malhotra to succeed

On May 4, Abhay Ojha, chief executive officer of Zee Media Corporation Ltd, stepped down from his position.

In another change at ZEEL, Mangesh Kulkarni, the business head of Marathi Films at Zee Studios has now been appointed as business head of Zee TV.

Star India’s sports revenue dropped 17 percent to $105 million

India sports revenue dropped 17 percent to $105 million, while operating expenses for the quarter declined by 48 percent to $102 million.

Star India’s sports business narrowed its operating loss by 73 percent to $27 million for the quarter ended March 30 due to lower programming and production costs attributable to the non-renewal of Board of Control for Cricket in India.

BBH India appoints Ankit Sharma and Layla Khan as senior vice-president – strategy

The new leaders will report directly to Himanshu Saxena, chief operating officer and managing director at BBH India.

Ankit Sharma and Layla Khan will spearhead the strategic direction on key client relationships.

BJP’s digital ad spending soars to nearly Rs.17 crore in last 7 days amid election season

Overall, BJP spent Rs 1737.68 crore on Lok Sabha elections in 2024. (Image source: CNBC-TV18)

As Lok Sabha Election progresses, political parties invest heavily in digital advertising, Google and Meta witness surge in expenditure.

Lights, camera, politics! Indian film celebrities that embraced the political limelight

Rajinikanth, Govinda, Kangana Ranaut and Shatrughan Sinha

In India, the transition from reel to real can be quite dramatic, with some actors leveraging their screen image to become political heavyweights. Let’s take a peek at a few of these crossovers:

Lionsgate, Abundantia Entertainment and EFAR Films join forces to co-produce two films in India

Scripting is underway for both projects and top-of-the-line creative talent is being brought together to lead each title, stated the company.

The first is an action – comedy motion picture and the other film is a romantic comedy.

JSW Paints’ rolls out ‘Khoobsurat Soch’ campaign featuring Ayushmann Khurrana for its waterproofing range iBlok

Conceptualized by TBWA/India, the film features brand ambassador Ayushmann Khurrana as he navigates conversations and has a solution to block leakage from affecting the ceiling he created in his new home. (Still from the campaign)

The new campaign will be launched across various television channels as well as digital and social platforms.