Month: May 2024

Wavemaker India retains media mandate for Luminous Power Technologies

Wavemaker retained the mandate after a competitive multi-agency pitch. Wavemaker’s Delhi office will continue to oversee the seamless execution of all services for Luminuous Power Technologies.

Wavemaker has been entrusted with the brand’s traditional and digital media responsibilities since 2021. These include media strategy and planning, media investment, media activation, and content creation.

Amazon Prime Video embraces ‘Lauki’ ahead of Panchayat’s new season

Getting caught up in the lauki ki peeche ka raaz fervor, the cast of Panchayat, along with several social media influencers urged Panchayat fans as well as their followers to participate in this unique initiative by posting snippets about the campaign on their social media handles.

The success of the campaign could be seen in the fact that over one million people were engaged, with 14,02,077 laukis being clicked off from the image on the webpage.

NCLT approves resolution plan of Sapphire Media Limited for Big 92.7 FM

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

The NCLT Bench comprising technical member Madhu Sinha and judicial member Reeta Kohli approved the resolution plan submitted by Sapphire Media Limited in its order dated May 6.

Buffalo Soldiers wins digital mandate of Columbia Pacific Communities

Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers, expresses his enthusiasm, “We’re honored to partner with Columbia Pacific Communities. Our goal is to create digital narratives that resonate with the vibrant lives of seniors.(Representational image via Unsplash)

This partnership symbolizes a new chapter in digital engagement for senior living, with Buffalo Soldiers managing Columbia Pacific Communities’ social media, online reputation, and crafting innovative campaigns throughout the year.