April 2024 – Page 12 – storyboard18

Patanjali Ayurved vs Supreme Court: A timeline of the misleading ads case

The arrest warrant was issued against Baba Ramdev and Acharya Balkrishna over them failing to attend a court hearing scheduled earlier this month.

Here’s a timeline of all that has happened in Patanjali Ayurved’s misleading ads case.

HUL renames its ‘health food drinks’ category; Horlicks is now ‘functional nutritional drink’

FMCG major Hindustan Unilever has re-named its 'health food drinks' category as functional nutritional drinks (FND).

The move comes after the Ministry of Commerce and Industry directed e-commerce websites to remove drinks and beverages like Horlicks and Bournvita from ‘health drinks’ category on their platforms.

HUL CEO Rohit Jawa: We’ve embarked on a journey of ‘Transform to Outperform’ to serve evolving aspirations of Indian consumers

HUL CEO and MD Rohit Jawa said “Our key thrusts of Growing our Core through Unmissable Brand Superiority, Market making and Premiumisation, Re-shaping our portfolio to high growth spaces and Leadership in Channels of future, backed by our distinctive capabilities will enable us to continue winning in the Indian FMCG sector.”

Orient Electric’s Anika Agarwal on importance of IPL and general elections, digital spends and more

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric shares what makes MS Dhoni the ideal brand ambassador for Orient Electric, talks about Orient being present for both IPL and general elections, and more.

JioCinema rolls out its new subscription offering ‘JioCinema Premium’

While Sports content including the ongoing Indian Premier League and thousands of hours of entertainment content will continue to be available for Free as part of its Ad-Supported offering

With a focus on multi-segment consumption across Indian households, a ‘Family’ plan was also announced at Rs.89/month which offers the additional benefit of four simultaneous screens access. Existing JioCinema Premium members will now avail all the additional benefits of the ‘Family’ plan at no extra cost.

Booming gaming industry: Building a career in gaming

music industry, writes Nauman Mulla, Co-Founder & COO, STAN.

India has an advantage over other countries in terms of talent involved in gaming and is also well-equipped with the technological know-how, writes Nauman Mulla, Co-Founder & COO, STAN.

D2C brands lead the way in AI adoption in marketing: Kantar’s Soumya Mohanty

According to Mohanty, it is important to remember that AI is a powerful but imperfect tool. While Link AI is excellent for testing campaigns it shouldn't replace all consumer research.

According to Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar, marketing revolves around understanding consumer behaviour, which is a strength of human marketers and it is crucial to ensure algorithms are designed correctly and deliver accurate insights.

PVR Inox starts ad-free movies amid decrease in theatre footfall

PVR Inox's newly revamped structure will see the regional heads - Gaurav Shukla, Sharda Ganti, Rajesh Makhija and Shalini Marianathan, spearheading efforts in their respective markets, working alongside new executives in leadership roles such as Saurabh Bhambri and Traptika Chauhan, who came from Paytm.

Audiences will not see ads even during the intervals. Just upcoming movie trailers will be showcased.

TRAI releases new recommendations: Infrastructure, spectrum sharing to boost connectivity, lower costs

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

TRAI releases recommendations on ‘Telecommunication Infrastructure Sharing, Spectrum Sharing, and Spectrum Leasing’. The new guidelines aim to improve connectivity in remote areas, optimise resource utilisation, and potentially reduce service provider costs.