April 2024 – Page 13 – storyboard18

LS Digital strengthens leadership team; Appoints Vishal Sharma as DVP – Media Buying and Trading

Prior to LS Digital, Sharma was part of GroupM India Private Limited for eight years, playing multiple roles in the media partnerships unit; from being Director Performance to Director Buying and Trading to Senior Investment Director.

Sharma will be responsible for the growth of Non-Biddable Media; branding and performance partnership solutions, building trading strength and brand planning for brand subscribing to media services and help build trust in the minds of the clients.

Bank of Baroda rolls out ‘PehchaanCon 3.0 Banking Fraud’ awareness campaign featuring actor Kunaal Roy Kapur

In Phase 3 of the #PehchaanCon campaign, the Bank has released two new ad films featuring actor Kunaal Roy Kapur. These videos illustrate how anyone – even the smartest and strongest amongst us – can end up getting conned. (Stills from the campaign)

The latest campaign seeks to raise awareness about new-age financial frauds such as artificial intelligence-generated deepfake scams that can succeed in duping even the most vigilant customers.

Greenpanel launches IPL campaign crafted by L&K Saatchi & Saatchi

Maintaining the campaign's signature tagline, "Greenpanel HDWR, MDF ka doosra naam," the TVC takes viewers on a hilarious journey featuring cricket stars David Warner, Rishabh Pant, and Anrich Nortje

The TVC will be aired on over 20 television channels and streamed on OTT platforms, ensuring widespread visibility across both traditional and digital platforms.

9 in 10 internet users in India are already using AI in some form or the other: Kantar

As per Kantar reports, while AI technologies are touching most internet users of India today, their usage is expectedly higher among the youth (19–24-year-olds) at 92 percent and interestingly, also at a high 81 percent for the older (45+ year old) age bracket.

A recent Kantar report highlights how 15 percent consumers enhanced their user experience through virtual assistants across platforms, in 2023.

Farmley launches ‘We Don’t Have An IPL Campaign’

Set in the background of desi heartland, Farmley's posts have been a rollercoaster ride of humour and wit that have tapped into the pulse of netizens by embracing meme culture. Moreover, via influencer collaborations, the brand is taking a 360-degree spin on the IPL campaign.

Going beyond the predictable, Farmley has opted for a subtle approach with “We don’t have an IPL campaign” which is all about taking a break from commercials and focusing on the nail-biting matches that IPL is actually meant for.

boAt brings Yashasvi Jaiswal on board as brand ambassador

Yashasvi Jaiswal amassed a staggering 712 runs in the Test series against England, including two double centuries.

Aman Gupta, co-founder and chief marketing officer of boAt, took to social media, seeking suggestions for the brand’s next boAthead. Fans championed the inclusion of Yashasvi Jaiswal.

Zepto and Simpl engage in billboard banter with their #SabseTezCampaign

The billboards are strategically located in high-traffic zones of the city, thereby showcasing humorous banter between the two brands.

The campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood dialogues and stand-up comedy one-liners.

BFSI allocates 70 percent of ad volume to CTV platforms: Report

Naukri.com added an average of 24,500 resumes every day in Q2 of FY25

The report showcased that during the opening game of IPL 2024, Fantasy Gaming and Streaming Services emerged as the frontrunners in spot wins, securing an 33 percent share of the advertising spotlight.

Sachin Tendulkar turns 51: A look at his brand endorsements

Filings show Tendulkar and Whiteboard Capital are currently on the board of directors of the holding firm named SRT10 Athleisure Pvt Ltd.

Let’s take a look at the top brand endorsements in Sachin Tendulkar’s portfolio that have catapulted his brand value.

Corona introduces sunset view rating for hotels in new campaign

Developed by an interdisciplinary team of atmospheric scientists and big data analysts, the rating system utilizes 43 years of historical atmospheric data from ECMWF and NASA to establish a new benchmark in sunset quality. The prediction model analyses various parameters such as location, wind speed, AQI and cloud cover to score the sunset quality from a hotel room on a 5-point scale.

With nearly 90 percent of people in cities spending their time indoors, sun tourism has been on the rise. Recognising this trend, Corona India set out to create a a sunset visual quality rating system akin to a Michelin Star for restaurants.