April 2024 – Page 14 – storyboard18

Amazon Pay’s Anuradha Aggarwal on how there’s a real need for simplicity in digital payments

Anuradha Aggarwal, Director, user growth and Chief Marketing Officer, Amazon Pay

Anuradha Aggarwal, Director, user growth and Chief Marketing Officer, Amazon Pay India discusses with Storyboard18 about the genesis of the ‘Pay Karne Ka Smarter Way’ campaign featuring Ayushmann Khurrana, consumer insights that the digital payment service leveraged and more.

S8UL partners with KRAFTON to launch multiplayer game Bullet Echo India

S8UL, an Esports organization has partnered with KRAFTON, the creators of the popular battle royale game - Battlegrounds Mobile India (BGMI), for the official launch of their latest game, Bullet Echo India.

Bullet Echo India is a multiplayer PvP tactical top-down shooter game, that invites players to form teams, devise strategies, and engage in adrenaline-fueled battles to emerge as the last team standing, similar to a battle royale.

Shahid Kapoor reveals the mystery friend behind his travel itinerary

A great marketing tactic by SBI to partner with Kapoor and leverage all the virality that was created on social media. (Image sourced via Forbes India)

Well, in a moment marketing stunt, the answer has been revealed by Kapoor himself. He took to Instagram to reveal that the friend was no actor or influencer but in fact, SBI card miles.

Swiggy’s Pratip Mazumder joins inDrive as country manager – India

Pratip Mazumder started his career at Erudite and went on to work across Analytics Quotient, Savaari Car Rentals, Practo, Uber and Aegon Life. (Image source: Media Infoline)

Previously, Pratip Mazumder led Swiggy as general manager – strategic partnerships.

Goafest 2024 unveils the festival theme ‘The Age of Adaptability’

This year's festival will feature a series of keynotes, panel discussions, and workshops led by international thought leaders and innovators. Goafest 2024 will continue to host Abby Awards and is expected to draw participants from all corners of India and beyond.

As industries continue to face unprecedented shifts influenced by technology, consumer behavior, and global economic factors, ‘The Age of Adaptability’ will serve as a platform to showcase and discuss how embracing change is crucial for success.

Coca-Cola and Microsoft announce five-year strategic partnership to accelerate cloud and Gen AI initiatives

Through the partnership, the companies will jointly experiment with groundbreaking new technology like Azure OpenAI Service to develop innovative generative AI use cases across various business functions. (Image sourced via Microsoft website)

As part of the partnership, Coca-Cola has made a $1.1 billion commitment to the Microsoft Cloud and its generative AI capabilities.

Google postpones third-party cookie removal from Chrome until early 2025

1.5 Flash excels at summarization, chat applications, image and video captioning, data extraction from long documents and tables, and more. (Representative Image: Lauren Edvalson via Unsplash)

Google cites ongoing talks with regulators and industry testing needs for pushing back phase-out originally planned for 2020. This offers businesses more time to adapt online advertising strategies.

‘We earnestly apologise for the mistake made in publishing our advertisements’: Patanjali Ayurved issues apology

Patanjali's Chyawanprash ad under scrutiny as Dabur seeks immediate relief

In the ongoing misleading ads case, Baba Ramdev’s Patanjali Ayurved has put out an apology in the newspapers.

To celeb and how? Navigating the nuances of celebrity endorsements in modern branding

In a departure from traditional celebrity-centric campaigns, Stella's print ads ingeniously feature Beckham as a hand model, while outdoor ads spotlight his iconic tattoos. This approach not only captures attention but also emphasizes the shared experience and authenticity associated with enjoying a Stella Artois.

Modern brands are crafting more nuanced campaigns that go beyond simply showcasing a famous face, writes Rahul Talwar, Chief Marketing Officer, Max Life Insurance.