Month: April 2024

Sai Narayan, CMO Policybazaar: Strike a balance between traditional and digital channels to maximize overall impact

In this CMO spotlight, Narayan breaks down the insurance marketplace’s media and marketing approach, stating that a healthy mix of TV and digital platforms offers the brand targeted reach, measurable results and dynamic engagement opportunities.

Sai Narayan, Chief Marketing Officer of Policybazaar, breaks down the insurance marketplace’s media and marketing approach, in this CMO spotlight.

Elections 2024: Big tech’s ad transparency tools not so transparent?

While the audit analyses are global parameters that were tested, the gaps apply to data disclosures across markets including India that is currently in the mists of its Lok Sabha polls. Analysts, media planners and strategists rely heavily on the ad libraries for data, spending patterns and transparency. Image by dole777 via Unsplash)

A recent audit by Mozilla Foundation CheckFirst revealed Meta, TikTok, LinkedIn, Alphabet,X and many others, have shortcomings in their ad libraries, hindering transparency.

Satellite TV channels up, pay DTH subscribers decline in Oct-Dec 2023: TRAI

In 2016, BARC and TAM formed a joint venture Meterology Data Pvt Ltd (MDPL), a meter management company that manages panel operations for India’s TV audience measurement system.(Picture: Unsplash)(Photo by Pablo García Saldaña on Unsplash)

Community radio showed the most growth in October 2023- December 2023 with the number of operational Community Radio stations increasing from 465 to 479.

Modern trade and e-commerce continue to be strong growth drivers: Sunil D’Souza, MD, Tata Consumer Products

From a product perspective, D'Souza said he doesn't think there is anything significantly wrong because NourishCo products have been proven over the past few years.

Sunil D’Souza, Managing Director & CEO of Tata Consumer Products, highlights the Tata Group company’s premiumization agenda, stating that it continues to progress well with the premium portfolio in both tea and salt showing good growth and contributing to an increasing share of the overall portfolio.

BharatPe launches BharatPe One to streamline transactions for merchants

Equipped with a high-definition touchscreen display, 4G and Wi-Fi connectivity, and powered by the latest Android operating system, BharatPe One delivers enhanced performance and security. With user-friendly interface, portable design, and comprehensive transaction dashboards, BharatPe One caters to the diverse needs of the offline merchants, stated the company. (Image source: Facebook)

BharatPe plans to launch the product in 100+ cities in the first phase. It will further scale it to 450+ cities over the course of the next six months.

Bajaj Auto strengthens its leadership team; Abraham Joseph and Ramtilak Ananthan take up newer roles

Abraham Joseph comes with an experience of 35 years, and Ramtilak Ananthan comes with an experience of more than three decades. (From left to right: Abraham Joseph and Ramtilak Ananthan)

Abraham Joseph takes over as managing director of the company’s wholly owned subsidiary, Chetak Technology. And, Ramtilak Ananthan will take up the position of chief technology officer at Bajaj Auto.

Virat Kohli: A brief history of controversies and confrontations

As Virat Kohli continues to etch his name in the annals of cricketing history, his journey serves as a reminder of the complexities of success.

Virat Kohli’s is a story of controversy and confrontation, a narrative that has shaped his journey to greatness. Whether it’s his heated exchanges with fellow cricketers or his outspoken nature off the field, controversies are no stranger to him.