Month: November 2023

TVS to expand electric two-wheeler portfolio in the next year

Bajaj Auto has registered only a 2 percent increase in vehicle sales (both two-wheelers and CVs) at 4.79 lakh in Oct 2024

Interestingly, TVS is also developing an electric three-wheeler. K N Radhakrishnan, Director and CEO, TVS Motor Company said that they plans to launch s series of products in the range of 5 to 25 kilowatts in the next year.

Getting the right media mix for marketing is a blend of art and science

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

For media planners, the profusion of options makes it challenging to find the optimal mix of touchpoints for any given media task.

ICC Men’s Cricket World Cup 2023 nets Rs3300 crore in ad revenue, welcomes 215 new brands

Number of new brands this World Cup were an encouraging 215 plus with the toppers being Bharat Petroleum Mak, Kamla Pasand Silver Coated Elaichi, Indusland Bank Indie App, Vi Cellular Phone services and Apple iPhone 15 Pro. (Image source: X via @BCCI)

As per TAM, the leading advertisers for the 2023 World Cup were Vine Product, known for their popular body spray brand Fogg, followed by FX Mart, Mahindra & Mahindra, Coca Cola and Hindustan Unilever

Eye Candy: Eyewear brands in India look at atheistic advertising

According to a report by Statista, the revenue generated by the Indian eyewear market in 2023 is estimated to be $5.58 bn, and it is anticipated to grow by 8.17 percent per annum till 2027. While Lenskart is seen as the OG D2C eyewear startup, in the past couple of years, the likes of John Jabobs, CoolWinks, Specsmakers, EyeMyEye, ClearDekho, and others, have opened up the category. (Stills from ads)

Much like sneakers, watches or clothes, eyewear brands are now amping up the glamour quotient with better products and marketing strategies.

Bookstrapping – The wolf of investing: My playbook for making a fortune on wall street by Jordan Belfort

Jordan Belfort quotes scientist Albert Einstein who said, “He who understands compound interest will forever earn it; he who doesn’t understand it will forever pay it.” (Image source: Amazon)

As per our reviewer, Reeta Ramamurthy Gupta, ‘The wolf of investing: My playbook for making a fortune on wall street’ by author, Jordan Belfort is for readers seeking to bypass financial advisers and do the work themselves.

Pick one thing at a time. Do your best and don’t worry about what will happen at the end, says Ashish Tiwari, Home Credit India

Ashish Tiwari, CMO, Home Credit India, says, "everybody wants to be an achiever. For me, it is about having a clear direction and having built trust. When you operate in teams, if one is able to build and create a trust culture in your teams, that will keep everybody together."

Storyboard18 caught up with Ashish Tiwari, Chief Marketing Officer, Home Credit India, who touched upon the marketing content he consumes, his tips to keep burnout at bay, the books he is reading, and a lot more.

Why does Tanmay Bhat think CMOs don’t know where to spend money?

Nikhil Kamath, co-founder of Zerodha recently hosted a group of successful content creators on his podcast - WTF. The panel included Tanmay Bhat, Nuseir Yassin, Ranveer Allahbadia and Prajakta Koli. (Images sourced via YouTube and Instagram)

Tanmay Bhat, renowned comic and ad maker said a rather interesting thing on Nikhil Kamath’s podcast. “If I was hiring for marketing and there’s a kid who has grown an Instagram page from 0 to 10k followers, that kid is a killer. Most CMO’s would not know where to spend money to make this happen.”