Month: November 2023

India’s ad spending soars by 15.5 percent! Exclusive with MIB’s Apurva Chandra

Crime and such explicit content is good for TRP but it is not ideal for TV channels to show them. However, it's for the channels to decide what they want to show.

A report highlights a 15.5 percent increase in ad spending in India, reaching Rs 1,46,450 crore in 2023. India has risen in global ad spending and remains the fastest-growing market among the top 10 worldwide.

Subway India ends exclusive deal PepsiCo; partners with rival Coca-Cola

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

All 570-plus Subway stores in India will now sell only Coca-Cola’s soft drinks, juices, coffee, tea and water.

IT Minister Ashwini Vaishnaw: 99.2 per cent of mobiles ‘Made in India’

Publishers across board and the Digital News Publishers Association (DNPA) has been in constant dialogue with the Ministry of Electronics and Information Technology to push for introducing changes in the amendment to existing IT rules. (Image source: Moneycontrol)

The growth of the mobile sector has strengthened the domestic manufacturing ecosystem and reduced India’s dependence on foreign imports.

How India’s alcohol industry is changing

Strategic International Brands are in very strong growth, notably Jameson, Absolut and The Glenlivet. The company also saw Good growth on Seagram’s whiskies. Pernod Ricard sait it expects strong growth in H2. (Representative image by Adam Wilson via Unsplash)

Andrew Holland, CEO of Avendus Capital Public Markets Alternate Strategies, discussed with CNBC-TV18 about the shift in trend in the beverages industry particularly in the context of travel and entertainment.

MAdtech Point: UPI, ONDC, OpenAI and all things open in the world internet

The year 2025, according to the study, will cement AI as an "enabler" rather than a mere disruptor.

Open Network Protocols are difficult to build. More so it is difficult to populate. Unless and until other participants beyond the buyer and the seller viz., discovery and delivery join the network, it is going to be difficult to scale up.