Month: November 2023

Mahendra Singh Dhoni invests in fitness startup Tagda Raho

The brand wanted to bring the same meme to life, but this time, getting Dhoni to sing the song while educating customers about their e-cycles. A huge win for the internet.

Tagda Raho claims to be the world’s first and only fitness programme that marries traditional Indian equipment with modern raining applications.

Sociowash onbords Amisha Gulati as business head

Amisha Gulati's core objective will be to elevate the agency to one of the top integrated advertising agencies in India.

Amisha Gulati’s role includes client relationship management, championing award-winning campaigns, P&L management and fostering a collaborative culture within the organization.

MeitY gives 7 day deadline to social media platforms to align themselves with Indian laws and regulations: Rajeev Chandrasekhar

This was followed by similar questions on former American president Donald Trump and President of Ukraine Volodymyr Zelenskyy.

Chandrasekhar mentioned that deepfakes could be subject to action under Rule 3(1)(b) of the current IT Rules, which mandates the removal of 12 types of content within 36 hours of user complaints being filed.

Nikhil Kamath spreads word of caution against new scam targeting Zerodha customers

Prathap Suthan criticized the current ecosystem for lacking accountability, allowing clients to arm-twist agencies into lopsided contracts, unpaid pitches, and overburdened deliverables.

The scammer approached the client with the promise of an unrevealed reward that the client was set to receive. The catch here was the demand of a registration fee of Rs.1.8 lakh to start a domino effect.

Fire-Boltt emerged as the market leader, at 28 percent share, followed by Noise and boAt

India's smartwatch market is expected to register its first-ever double-digit percentage decline in 2024. However, growth is expected in the longer term as newer use-cases emerge.

New players like Fastrack and beatXP shipped high volumes and took away market share from the top three players. The share of domestic manufacturing reached the highest ever at 82 percent compared to 4 percent a year ago.

Indian adlanders have mixed feelings about in-house ad agencies. Here’s why

Success stories of in-house ad agencies of brands keep floating around every now and then. Last year, when ed-tech company Byjus' in-house creative agency won a Silver Entertainment Lion at Cannes for its ‘Master’ Ji campaign, it created a lot of positive chatter mainly because it delivered quality work. Restaurant aggregator and food delivery app Zomato, that's known for its moment marketing campaigns, produces most of its work in-house. Its competitor Swiggy has a similar model. (Representational Image: No Revisions via Unsplash)

While one school of thought thinks such agencies help in creative stimulus, others believe it’s just a fancy wrapper to make marketing teams look uber-cool.

The unchanging power of a human problem

"In a world gunning for work that works, a critical step – and one that’s evident in nearly every piece of effective creativity – is to look past the obvious to find an unseen challenge or opportunity that needs to be resolved," writes DDB Mudra's Sanjana Chetan. (Representative Image: Markus Spiske via Unsplash)

Effective creativity is all about looking past the obvious to find an unseen challenge or opportunity that needs to be resolved.

New rules on deepfakes would not only regulate the offender but also intermediaries: Experts

For global citizens their top three most trusted professions were doctors (58%), scientists (56%) and teachers (54%). The professions that stepped up the most during the pandemic, scientists who made the vaccines, doctors who put their lives at risk to treat patients and teachers who taught remotely. (Image source: Unsplash)

MeitY is working out a specialised policy guideline for deepfakes based on the four elements of detection, prevention, enhancement of reporting mechanisms and increasing awareness.