September 2023 – Page 35

TRAI extends deadline for comments on telecom quality and customer service standards paper

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

TRAI maintains its watch on service quality in the telecom sector.

Apple launches iPhone 15 for Rs 79,900 and titanium 15 Pro for Rs 1,34,900

The iPhone 15 Pro and Pro Max sport a titanium frame and will be powered by an A17 Pro chip. (Image sourced from CNBC)

iPhone 15 and 15 Plus now sport the Dynamic Island, which made its debut in the 14 Pro series last year. The 15 has a 6.1-inch screen, while the Plus model has a 6.7-inch screen. all the new iPhone models will have a USB Type-C port.

Google antitrust trial: US claims Google pays over $10 billion a year for search dominance

AI took center stage in the realms of healthcare and travel. (Representative Image: Brett Jordan via Unsplash)

The biggest US antitrust trial in 25 years begins. US alleges Google spends billions to maintain search monopoly, stifling competition.

Explained: The rise and fall of Cafe Coffee Day

NCLT has initiated insolvency proceedings against Cafe Coffee Day's parent company

A Cafe Coffee Day outlet was the perfect spot to hangout, conduct informal meetings and have hour-long conversations. However, since the death of its founder and chairman VG Siddhartha, things haven’t been rosy for the coffee chain.

Gaming influencers – How would 28 percent GST affect marketing spends on influencers?

As per Rohit Agarwal,founder and chief executive officer, AlphaZegus, in the influencer space, the imposition of 28 percent GST is less of a concern than recession, which is a greater concern. (Representative Image: AronPW via Unsplash)

Starting October 1, a 28 percent GST will be imposed on the face value of both games of skill and games of chance. Storyboard18 connected with an influencer and industry experts to understand the impact of the levy on brands’ marketing spends on influencers and therefore, the influencer economy.

WPP’s CEO Mark Read: When the hype around AI declines, that’s when we still need to invest

Mark Read, CEO, WPP, says, "AI is fundamental to WPP’s business in the future and it has been in some ways for some years in our media business and in our production business. What's changed with generative AI, we've seen the ability for computers to do things that we thought only humans could do. Produce images, take photos, create videos, write copy and poems - all of those things that our creative people do."

WPP could double the size of the business in India in the next five years, said CEO Mark Read, as he shared his views on AI, the hype around the technology, AI’s impact in elections and elections’ impact on advertising. In an interview with Storyboard18, Read also spoke about India on the global stage: “India is the world’s most populous country, the world’s fifth biggest economy, heading to be the world’s third biggest economy. In a time of some turmoil in global relations, it is great to see India taking a lead.”

Max Healthcare onboards Mayank Mathur as senior vice president – marketing

Mayank Mathur started his career at ITC. He had also worked with companies like JK Lakshmi Cement, Airtel and SRL Diagnostics.

Mayank Mathur was the senior general manager – brand and integrated marketing communications at Apollo Hospitals.

Etihad Airways ropes Katrina Kaif as brand ambassador

Katrina Kaif, Co-Founder, Kay Beauty

The new partnership builds on Katrina Kaif’s collaboration with Etihad Airways in 2010 when she was featured as a traveler showcasing Etihad’s travel experience.

Gatorade ropes in Hardik Pandya as brand ambassador

Ankit Agarwal, associate director, energy and hydration, PepsiCo India, said, “Gatorade has been a pioneer in hydration, providing athletes and people with active lifestyles with electrolytes and fluids to help replace what is lost in sweat."

The synergies between both Hardik Pandya and Gatorade will further deepen the brand’s role as a hydration partner with the sports, fitness, and active-lifestyle community.

Capri Sports bolsters leadership team; appoints Apurv Gupta and Chandan Roy

Apurv Gupta joins the team with the experience of having helped launch the Pro Kabaddi League with Mashal Sports. Chandan Roy comes in on the back off a stint with Star Sports as head of sponsorship marketing for the Emerging Sports portfolio - Football (ISL, Premier League), F1 and Grand Slams in the Indian market.(From left to right: Apurv Gupta and Chandan Roy)

Apurv Gupta will be responsible for managing the operations of the Capri Sports’ Bengal Warriors and Rajasthan Warriors with an objective to build their equity. Chandan Roy will pick up the baton in terms of creating brand and fan engagement plans for the Capri Sports teams – UP Warriorz, Bengal Warriors, Sharjah Warriors and Rajasthan Warriors.