Experts talk about personalisation of advertising and how effective it is in today’s day and time.
Category: Watch Listen
In Conversation With Raja Rajamannar, Mastercard
Rajamannar, global chief marketing and communications officer, and president – healthcare business at Mastercard explains to Storyboard18’s Delshad Irani on how he as a decision maker is advancing the adoption of new technologies and tech-driven strategies in the brand marketing ecosystem.
Viacom18 and Maruti Suzuki on rise in OTT consumption; Eno celebrates 50 years in India
Gourav Rakshit, COO, Viacom18 Digital Ventures and Shashank Srivastava, senior executive director- marketing and sales, Maruti Suzuki, talk about OTT platforms consumption patterns in India. Anurita Chopra, CMO – India Subcontinent at GSK Consumer Healthcare India, on 50 years of Eno.
Experts’ Take On Reinvention Of Ad Campaigns Through Technology
Storyboard18’s Ankita Saxena talks to Wavemaker India’s Shekhar Banerjee & Mondelez India’s Anil Vishwanathan on tech reorienting their approach towards marketing strategies
Experts Speak On Key Emerging Trends In Cannes Lions Entries
Six Indian judges who will be a part of Cannes Lions 2022 tell Storyboard18’s Shibani Gharat about their expectations from entries and about the festival of creativity.
Leaders of the future have to be outstanding human beings: Nestle MD
Suresh Narayanan tells Storyboard18’s Delshad Irani how the company is sustaining all the momentum in consumption that came during the pandemic for flagship brands like Maggi.
In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins
Chhatwal on IHCL’s brandscape and Dawkins explains business intelligence
Experts Discuss The Idea Of Humanized Growth
Storyboard18’s Shibani Gharat talks to the founders of Institute For Real Growth (IRG), on their India visit, about their workshop with WPP and marketers about encouraging humanised growth in the companies.
Why are brands including e-sports in their sports marketing itinerary?
Rajan Navani, VC and MD of be JetSynthesys and Skandaram Vasudevan, Partner – Strategy at Mudramax talk about opportunities for brands in e-sports and how it can be an effective tool to reach out to the millennial consumer
Why Startups Love IPL? Need Word Of Caution For Startups?
Storyboard18 discusses at length about the startup industry and their interest towards IPL. Also, an exclusive chat with Prashant Kumar, the founder of Entropia, a next-gen marketing service.