In an exclusive chat with Storyboard18’s Tasmayee Laha Roy, Lokesh Suji, Director – Esports Federation of India, VP – Asian Esports Federation talks about the opportunities in the space for modern marketers and how 2022 will see a growth in the overall segment from the grassroots level.
Category: Watch Listen
Marketing Recoded Ft. Twitter APAC’s Preetha Athey
Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.
Rajashree R speaks about TCS’ 10K running competition
Rajashree R, chief marketing officer, TCS, tells Storyboard18 how there is no other brand that has dominated a sports like TCS with running.
How do top brands appreciate the efforts and creativity of other brands?
Excerpt – Ogilvy India CCO trio Kainaz Karmakar, Harshad Rajadhyax and Sukesh Nayak on storytelling to Cannes expectations and much more.
In conversation with Ivan Markman of Yahoo
An exclusive chat with Ivan Markman, chief business officer, Yahoo, about what does new Yahoo look like.
Storyboard18 x The English Nut: How to pronounce these 10 brand names
‘Eve Saan Lorawn’. ‘Zhee-vawn-shee’. ‘Uh-doe-bee’: The English Nut (Sumanto Chattopadhyay) and Storyboard18 present an easy guide to pronouncing hard-to-pronounce brand names.
Interviews with Tyler Turnbull, Anuj Poddar & Avinash Shekhar
FCB’s Turnbull on India plans; Bajaj Electricals’ Poddar on trends in consumer appliances business; and ZebPay’s Shekhar on the brand’s new campaign.
Marketing Recoded ft. PUMA Group’s Shreya Sachdev
Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.
Tata Starbucks CEO Sushant Dash on their expansion strategy in India
Dash on the brand’s new initiatives and what else is brewing at Tata Starbucks.
