Category: Television

EXCLUSIVE: Broadcasters and DPOs clash as TRAI receives mixed feedback

TRAI had issued the consultation paper on August 9 seeking responses from stakeholders until September 6 and counter comments until September 20.

With divided industry voices and absence of robust primary data on subscribers and revenue generation, TRAI’s route to prescribe robust regulatory framework is likely to face hurdles affecting growth of the broadcasting sector.

Bharti Airtel in advanced talks to acquire Tata Play

Digital TV services contributed Rs 758 crore to the overall revenue of the company in Q2 of FY25, witnessing an decrease of 2.38 per cent from Rs 777 crore in last quarter of same financial year

Airtel is expected to acquire Tata Play at a valuation similar to that of the Temasek deal.

Festive AdEx forecast: E-commerce to dominate spending

TV still commands significant festive ad spend, especially for big-budget campaigns that focus on mass reach. However, advertisers are more selective, prioritizing prime-time slots and integrating with digital strategies (such as using QR codes or encouraging social media engagement), says Deleise Ross, Senior VP & Business Head, DDB Mudra.

During festive seasons, such as Christmas, Diwali, or New Year, advertisers face the challenge of ensuring visibility across a variety of media touchpoints while maximizing return on investment (ROI), says Deleise Ross, Senior VP & Business Head, Mudramax.