Ad volumes on movie TV channels down by 4% in H1 2024

In H1’24, < 20-second ads size in movie channels witnessed a 3% increase in ad volume share compared to H1'23. (Image: Unsplash)

Compared to the first half of the 2023, the ad volumes saw a decrease this year, according to the TAM report. Also, hindi movie channels had the highest share of ad volumes in H1’24 at 41%.

Prasar Bharati’s OTT plans likely to push DD Kids launch further: Exclusive

The industry has long advocated for the establishment of DD Kids, a dedicated channel that would significantly enhance the ecosystem for children's content.

The pubcaster is yet to start with content sourcing for the proposed DD Kids channel for Free Dish, which has been in the pipeline for the last seven years. Meanwhile, content sourcing for kids’ content for its upcoming OTT has already begun.

TRAI to soon release recommendations on regulating OTT apps under Telecom Act: Exclusive

Meanwhile, the likes of Broadband India Forum (BIF), National Association of Software and Services Companies (NASSCOM) and the Internet and Mobile Association of India (IAMAI) have argued that OTTs are already governed by the Information Technology Act 2000. (Image source: Unsplash)

Debate heats up in the industry over regulating OTT communication apps like WhatsApp, Telegram under the Telecom Act, 2023. TRAI held an open house on August 21, where the divide among the telcos and OTT apps remained evident.

CCI approves Disney Star and Viacom18 merger

Reliance Industries has also assured that there would be no adverse impact on competition, as a result of the merger.

In May 2024, The Mumbai bench of the National Company Law Tribunal (NCLT) had approved the merger plan involving Reliance Industries Ltd’s Viacom18, its wholly-owned subsidiary Digital18, and Walt Disney’s Star India.

General entertainment channels’ ad volume dip 6% in H1 2024

During January-June 2024, a total of more than 3,300 brands were present on TV and 5 out of the top 10 brands were from Reckitt and 4 were from HUL, according to TAM data.

During H1 of both 2023 and 2024, Hindi GEC has been the leading genre for advertising with a 24% share of ad volumes, reveals TAM report.

Indian broadcasters’ Himalayan challenge in Nepal

Experts urge Nepal to take decisive steps to curb malpractices and ensure the fair payment of subscription fees to foreign broadcasters. (Image: pritush-munankarmi via Unsplash)

Indian broadcasters discontinued their feed as they were not being paid for their services by the channel distributors in Nepal for almost two years.

NP Singh’s emotional farewell at SPNI, a grateful goodbye to his team

During his farewell speech, emotionally charged Singh bowed down to thank his colleagues at SPNI and said, “My 25-year journey has been incredible."

Singh first joined Sony in 1999 as CFO and later became the COO before becoming MD and CEO in 2014. Gaurav Banerjee, the next leader of SPNI was not present during the farewell ceremony. He is set to join office on Monday.