Category: Television

Paramount and Nielsen sign multi-year measurement and analytics deal across Paramount’s broadcast, cable and streaming platforms

The deal comes on the heels of a number of Nielsen innovations. On February 3, Nielsen announced its Out-of-Home (OOH) measurement now covers 100 percent of the US contiguous television population. In January 2025, Nielsen was accredited for Big Data + Panel measurement, following its November 2024 announcement of its accreditation for a first-party live streaming solution. (Image Source: Awful Announcing)

Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for Connected Television, and National out-of-home expansion to inform advertising, programming and licensing strategies.

ZEEL gets GST notice of Rs 16.60 million for ineligible ITC claims

This strategic move aims to bolster Zee Media's financial flexibility and is aligned with the External Commercial Borrowing (ECB) guidelines issued by the Reserve Bank of India.

ZEEL believes the case has merit and will appeal within three months under the TNGST Act. The company assured investors that the order will not materially impact its financials or operations.

Govt issues advisory to cable operators; mandatory to carry four DD HD channels

As of March'25, only 845 MSOs remain registered with the Ministry. In contrast, a total of 1,045 MSOs have had their registrations either cancelled, surrendered, expired, or deemed non-operational. (Photo: Unsplash)

Ministry of I&B has issued advisory to multi-system operators and local cable operators, notifying the names of Doordarshan channels including- DD National HD, DD News HD, DD Sports HD and DD India HD- to be mandatorily carried by the cable operators.

CNBC-AWAAZ dominates Budget coverage with 5 lakh concurrent views on YouTube during FM speech

CNBC-AWAAZ’s in-depth coverage is complemented by an exceptional panel of experts from the world of finance, investment, and economy, ensuring viewers gain the most comprehensive insights. The channel’s programming is driven by a dedicated team of reporters, researchers, and anchors, led by Anuj Singhal, Managing Editor, CNBC-AWAAZ.

CNBC-AWAAZ outperforms Zee Business with 3x viewership.

TV ad volumes declined by 4% in 2024 compared to 2023

Older viewers tend to watch a lot more total TV than their younger counterparts, so the 75% U.S. viewers 65+ spend with linear TV adds up to a lot more hours. There is a similar trend in Thailand with all media types having greater total reach with older audiences than younger generations.

According to a TAM AdEx report, Hindustan Unilever was the top advertiser on television in 2024, with a 16% share of ad volumes.