The rebranded channels now include Star Sports 2 Hindi, Star Sports 2 Hindi HD, Star Sports 2 Telugu, Star Sports 2 Telugu HD, Star Sports 2 Tamil, Star Sports 2 Tamil HD, Star Sports 2 Kannada and Star Sports Khel.
Category: Television
South India and content partnerships to drive Pay TV margins in 2025
Pay TV channels in the country are facing tight revenue margins as content acquisition and operational costs continue to rise, prompting them to raise concerns with government and regulatory authorities. However, southern India with lower ARPUs, along with youth-centric content and partnership opportunities, could offer much-needed relief.
EXCLUSIVE: Cable operators urge MIB to fast track Broadcasting Services (Regulation) Bill
The release of MIB’s Action Taken Report provides important insights into the government’s stance on key issues affecting the cable TV sector.
MIB updates Parliamentary Committee on cable TV industry issues
In response to concerns raised by the Standing Committee on channel pricing and bundling by broadcasters. The MIB has forwarded the issue to TRAI, which is currently reviewing potential regulatory adjustments.
Broadcasting Services Bill gains momentum amid Parliamentary scrutiny
In its Fifty-Sixth Report, the Parliamentary committee noted that multiple Acts, rules, and guidelines currently regulate the cable TV industry, along with multiple regulatory bodies, including the MIB, TRAI, and DoT.
Social media blunder helps Kochi police bust international piracy network
The suspects are allegedly also part of an international piracy syndicate that streamed banned Pakistani channels through their website.
Cable operators demand regulatory parity as FAST ‘blurs’ broadcasting boundaries
The cable operators’ association has also written to the Ministry of Information and Broadcasting (MIB), urging it to direct these OTT platforms to restrict the transmission of live channels.
Cord-cutting to keep business of Pay TV vulnerable; revenues to contract upto 3% in FY2026
According to a recent ICRA report, cord cutting will compress the urban Pay TV subscriber base the most in FY26. Pay TV industry to witness a contraction in the range of 1-3% in the same fiscal.
Bollywood’s nostalgia boom: Surprising success of Bollywood’s re-release trend
While re-releases have proven to be a reliable revenue stream, the question remains: how long can Bollywood ride this wave?
Sadhna Broadcast Limited to be renamed as Crystal Business System Limited
Originally founded as a small advertising agency in 1977, Sadhna Broadcast has evolved into a media powerhouse with interests spanning television media, advertising and technology.