Category: Special Coverage

Iconic global leader Kiran Mazumdar-Shaw to ‘Share The Spotlight’

Kiran Mazumdar Shaw, the esteemed Chairperson and Founder of Biocon Limited, will share her spotlight with women at the Bengaluru chapter.

Witness the impact of empowering leaders, who are sparking a chain of generosity. Kiran Mazumdar-Shaw, Biocon’s trailblazing founder, to Share The Spotlight at the Bengaluru chapter of this one-of-a-kind initiative.

Broadcasters’ resistance casts shadow on ISEC’s prospects for this year

While the ISA-backed ISEC gives more granular data to advertisers which can help them enhance ROI on ad spends, broadcasters fear the big pendulum shift will reveal ‘true’ TRP numbers.

Indian Socio-Economic Classification System (ISEC) rollout is stalled as broadcasters fail to reach a consensus; experts caution advertisers to take note. As broadcasters find testing results unsatisfactory, consultations are underway.

Social media jobs on the rise: 240,000 active talent and growing

The move seeks to prevent tactics that circumvent existing legislation and protect the financial interests of the country’s journalism sector.

From content strategists to content creators and from community managers to influencer marketing executives, several social media-related jobs have been growing in recent times.

Employers bullish on fresh talent: 72% to hire freshers in H2 2024, says report

The overwhelming student interest in Work-Linked Degrees highlights a tremendous opportunity for HEIs to reimagine their offerings

The hiring outlook for freshers in the marketing and advertising industry has increased to 9% in the second half of 2024 from 6% between January and June, TeamLease EdTech report said.