Category: Special Coverage

Expect 20% surge in endorsement fees for Manu Bhaker; but will her winning shots hit marketers’ target?

Thumps Up film that features Manu Bhaker has been conceptualised by Ogilvy.

At present, Bhaker endorses brands like HealthShots and Performax Activewear. With a current brand value of around $10 million, industry experts say the endorsement fee is likely to increase by at least 20 percent. However, some say there’s a lack of brand recall.

SEBI cracks down on unregistered finfluencers, but loopholes remain

The internet is inundated with innumerable below-average courses on the stock market and investments that target gullible investors by charging exorbitant fees. (From left to right: Akshat Shrivastava, Raghav Gupta, Sharan Hegde and Rachana Ranade)

Last month, SEBI cracked down on unregulated financial influencers who might be giving misleading investment advice. However, it allowed people to educate others about investing, as long as they’re not promising guaranteed returns

MIB to explore deeply on health as a sector for SDC | BMC’s new OOH advertising policy could do more harm than good

According to recommendations made by industry stakeholders, food companies which fall under the purview of Food Safety and Standards Authority of India (FSSAI) will need to acquire an SDC to advertise on any medium. (Image source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

BMC’s new OOH advertising policy could do more harm than good, fear stakeholders

The agencies were granted permission by MCG to display advertisements in its areas but have not fulfilled their payment obligations.

While the advertising agencies have welcomed the swift response by BMC on the fresh draft recognising the importance of measures in preventing future disasters, many have opined how guidelines are being made in isolation with no stakeholders’ consultation.

Positive budgetary measures for rural to increase advertising spends by 15 percent in H2

The surge in advertising spend will be directed towards regional and localised campaigns, aimed at capturing the growing market share in rural segments in H2 FY25. (Image source: Moneycontrol)

Rural revival, good monsoons, healthy economic conditions and the upcoming festive season–all signal positive tidings for the overall advertising expenditure of the country in the second half of FY25.

Union Budget 2024: Major tax revisions set to boost gaming and esports sector

Incubators serve as a platform for young game developers and studios, providing critical resources like game development tools, testing environments, and infrastructure. Specialized gaming incubators can guide these startups on creating video games for local and global markets, helping them overcome entry barriers and thrive.

The rollback of the Angel tax is being considered to be a major boost for Indian gaming and esports entrepreneurs, leading to more opportunities as well as higher engagement with the youth.