Quantum Brief – Page 263

Why Schbang Motion Pictures made a film about Finolex’s founder – Pralhad C Chhabria

A biography on Late Pralhad C Chhabria inspired Schbang’s founder to make a film about him, which took five years to complete.

Here’s a behind-the-scenes view of the genesis and making of the film from the maker.

Kusha Kapila packs a punch for Tata Motors’s Punch

Stills from Tata Motors' ad featuring Kusha Kapila

The company’s viral campaign featuring the popular influencer promoting Tata Punch has garnered attention and a thumbs up. Here’s why.

Mast & Meh: Tinder, The Sleep Company, Sleepy Owl, WhatsApp, Limca

Still from Casio India - Live Your Dream

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

India is the first country where Meta launched a No Cost EMI for advertisers

Looking ahead to 2025, the industry is all set for further expansions, with an anticipated compounded growth rate of 9.86 percent, aiming for Rs 1,12,453 crore. (Representational image via Unsplash)

The company also announced 24×7 chat support for all advertisers.

Biz Moves: L&K Saatchi & Saatchi flies away with Akasa; Social Panga, Kinnect, Team Pumpkin land new biz

"Our competitors are ordering new chairs in response to Akasa's chair," the late Rakesh Jhunjhunwala said on August 8, a day after the Mumbai-based company launched commercial operations. (Representational image: Joshua Fuller via Unsplash)

Keep up with all the key business wins and account movements in adland.

Why doesn’t controversy go off the menu for Zomato ads?

Zomato has landed in multiple controversies over its advertising. The latest is a hyperlocal ad featuring actor Hrithik Roshan.

Even as netizens trolled Zomato for its Mahakal reference in a new campaign, experts sympathize with the brand.

Mast & Meh: Swiggy, Shopsy, JSW Paints, Vadilal, Cleartrip, ResMed, Paytm, Country Delight

A shot from Ladies Who Lift (#LWL) by MuscleBlaze

Find out who made the cut and who got cut in Storyboard18’s weekly pick of the best and boring ads.

L&K Saatchi & Saatchi flies away with Akasa Air’s creative biz

Since its launch in August 2022, Akasa Air has served over 7.75 million passengers and connects with 21 cities. (Representative Image via X/AkasaAir)

As a part of their mandate, the agency will manage strategic and creative initiatives for the airline.

Users spend 30 minutes a day consuming memes, call it a stress buster, report

Around 90% of consumers are open to creating memes themselves, indicating large latent demand for meme creation apps.(Representative image created on imgflip.com)

A Redseer report states that users spend 30 minutes a day consuming memes, 80% have increased meme consumption in the last year.

Thums Up needs to be an iconic brand with every generation

"For Indian consumers, affordability is still critical. As we have a long way to go to recruit more consumers, this is going to be critical. We are trying to ensure that on the affordable packs, we are not making big price increases," says Roy

The Coca-Cola Company’s marketing VP, Arnab Roy, on Thums Up’s next billion .