Category: Quantum Brief

Throwback: Melody – very very chocolatey

Decades later, Bollywood movie Chichhore made this classic line contemporary again. The movie character, played by Sushant Singh Rajput, asks a canteen staff member, “Yeh aloo hai yah kaddu?” and the staff member replies, “Melody khao, khud jaan jao”.

Melody today remains a part of the bouquet of other confectioneries that Parle offers, but retains its unique place in the hearts of the customers.

Biz Moves: Enormous, Contract, Publicis Groupe come out on top

Topping LinkedIn's list CRED, valued at $6.4. The fintech startup is also setting new benchmarks for employee well-being by offering benefits such as ElderCare, egg freezing, and one-on-one support for mental wellness to its employees. (Representational image via Unsplash)

Keep up with key new business and account movements in the advertising and marketing world in Storyboard18’s Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.

Plagiarism row: HDFC Bank’s Vigil Aunty campaign accused of being lifted

Created by advertising agency Kinnect, HDFC Bank's ‘Vigil Aunty’ is accused of being "plagiarised" from author and artist Appupen's character that was created in 2016 for the Indie satire comics called Halahala.

The campaign titled ‘Vigil Aunty’ is accused of being plagiarised from author and artist Appupen’s character that was created in 2016.

India At 75: Community brands in India and how they were built

Some brands born at the dawn of a free India grew slowly over the decades, serving specific communities in India and across the world. (Representational image: Sikandar Ali via Unsplash)

A selection of distinctly Indian brands from across the nation which have endured through the ages, fuelled by the patronage, love and loyalty of communities.

Biz Moves: Interactive Avenues, Verve Media, Foxymoron and Grapes

The Zoo Media network, which owns FoxyMoron, has defined a regional content focus as 'Naya Bharat'. (Representational image: via Unsplash)

Keep up with key new business and account movements in the advertising and marketing world in Storyboard18’s Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.