Find out how brands are using the cricket juggernaut to reach audiences.
Category: How it Works
IPL’s free streaming on digital has given a lot of firepower to advertisers
The co-founder of CupShup says IPL on digital this season is seeing reduction in wastage due to factors like vernacular commentary option and more engagement embedded into the live matches.
Inside Banter: Let go of the cookie-cutter approach to stand out in IPL
IPL poses some unique challenges for marketers who have to ensure that their brands consistently stand out in this hyper-competitive space.
Goafest 2023: “The evolution of ABBYs in the past couple of years is quite remarkable,” Ashwini Deshpande
Elephant Design’s Ashwini Deshpande was the jury chair of the Design category of the ABBY One Show Awards 2023.
Online retail in Indian garners $60B GMV in FY23; Flipkart Group maintains market share: Redseer
Ads monetisation contributed $1.2 billion in revenue for Indian e-tailers in FY23, according to Redseer’s new report.
Weekly Shorts: Granfluencers’ experimentations with social media
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Goafest 2023: GOZOOP’s Ahmed Aftab Naqvi calls ABBYs the Indian Premier Advertising Fest. Here’s why
GOZOOP’s Ahmed Aftab Naqvi was the jury chair of the Mobile category of the ABBY One Show Awards.
Goafest 2023: What made the cut at ABBY One Show Awards this year?
Ahmed Aftab Naqvi, Ashwini Deshpande, Pallavi Chakravarti, PG Aditiya and Sabyasachi Mitter on judging ABBY One Show Awards.
JioCinema to grab two-thirds of total IPL AdEx this season
This season, the number of sponsors during IPL’s digital streaming has reached 26, which is the highest ever for any sporting tournament.
Brands in the news for their trade secrets
Whenever a big company’s trade secret is exposed, the company’s brand image is on the line. Critics feel trade secrets and conspiracies are nothing but marketing schemes by brands.