Scamsters posing as advertising or digital marketing agency representatives have seen a constant rise. They often pose as representatives from agency’s HR teams making job offers and extracting information. Storyboard18 decodes the scam and measures to prevent it.
Category: How it Works
ASCI: 92% of gaming advertisements failed to comply with real money gaming guidelines
Only 50 percent of the ads were modified voluntarily after they were called out.
Goafest 2023: ABBY One Show Awards releases Creative ABBY shortlists
181 companies entered the Creative ABBY 2023 out of which a total of 110 companies were shortlisted after the first two rounds.
Goafest 2023: AAAI vows to make Goafest, Abby’s relevant for younger adlanders
AAAI is looking to engage the new gen and younger advertising executives by hosting discussions on the future of creativity.
Marketing Mocktail: Sight to Insight – consumer insights explained
If brand marketing is the business of ideas, then consumer insights are the illuminating force behind them. Unfortunately, marketers use the word ‘insight’ loosely. Everything from data to research findings to general observations are termed as insights.
Simply Speaking: Velvet rope – the tightrope between longing and belonging
Broadly the quest for status via consumption is an intended outcome of prestige brand consumption. It signals that we have access, to something exciting, enriching and more fun.
Goafest 2023: Is AI friend or foe? Microsoft’s Amrita Thapar and Agnello Dias dispel myths
Artificial Intelligence takes centre stage during a discussion at the curtain raiser of Goafest 2023. Here are the key takeaways.
How IPL 2023 became a thriving democracy of brands
It wouldn’t be surprising if Digital becomes the mother play of it all, and television regresses into the status of a niche-play. In the bargain every brand can advertise.
Wavemaker’s Ajay Gupte: IPL is a nice bump up for viewership. For advertisers, it is a huge playground
Ajay Gupte, CEO-South Asia of Wavemaker shares his snap take on the Indian Premier League and its digital viewership leap.
Weekly Shorts: Building a robust men’s grooming brand with influencer marketing
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.